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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan242013

YouTube Meltdown Legends Find Stardom In Volkswagen Pre-Super Bowl Commercial

By Barry Janoff

January 24, 2013: Phil Wellman, Phil Davidson, the mascots from the Universities of Oregon and Houston and a woman who gets really, really, really emotional about cats all had meltdowns that made them infamous stars on YouTube.

They and others like them now star with music icon Jimmy Cliff in a pre-Super Bowl XLVII commercial from Volkswagen.

The two-minute spot, "Sunny Side," features Cliff doing a cover version of "Come On, Get Happy" — the theme song from The Partridge Family TV show of the early 1970s — which transforms a diverse group of unhappy or overly intense people into smiling buddies running up a hill on a sunny day, joining arms and singing the song along with Cliff.

The ad begins with actual footage from YouTube of people who are ultra-intense and/or having major brain implosions.

Among them are a woman who is bawling uncontrollably because "I really love cats; I just want to hug all the cats;" a guy smashing his guitar after losing on a video game; a woman who weeps after a sporting event; screaming Ohio politician Phil Davidson; the duck mascot from Oregon and the horse from Houston seen in an actual on-field fight from 2007; and Phil Wellman, who as manager of the minor league Mississippi Braves in 2007 had a classic tirade following an umpire's call.

The scene shifts to Cliff, bathed in sunlight.

"We never dreamed we'd be traveling together," Cliff sings in his classic reggae style. "We'd spread a little loving then we'd keep moving on. Something always happens whenever we're together. We get a happy feeling when we're singing a song. C'mon, c'mon get happy."

The overwrought people have a change in mood and attitude when they hear Cliff. "Crazy cat-hugging lady," Cliff yells to the woman, who is now smiling and carrying cats, "Alright, baseball manager!" he calls out to Wellman. "Screaming politician," he says to a very calm Davidson.

We also see the guitar-smashing video gamer, who has a new guitar; the battling college mascots, who are holding hands; and a bevy of other joyous people who had their 15-seconds of YouTube fame (including a weather forecaster who had to do his broadcast in a hurricane, a young girl who had a tantrum in a supermarket and even an "irritated llama!").

The spot closes with the tag line: "Time to get happy." Followed by Volkswagen's marketing mantra: "That's the power of German engineering." (See the full spot here.)

"I teamed up with Volkswagen, we re-recorded 'Come On, Get Happy' and filmed this video," Cliff, who is supporting the release of a new album, Rebirth, wrote on his Web site. "It has a positive message and was fun to make. Let's keep spreading good vibes in 2013!"

Volkswagen will have at least one spot during Super Bowl XLVII Feb. 3 on CBS. The company's lead agency is Deutsch, Los Angeles.

The premise of the "Sunny Side" spot can trace its roots to the Coca-Cola melody, "I'd Like to Teach the World to Sing (in Perfect Harmony)," which made its debut in 1971 as the "Buy the World a Coke" jingle from the commercial, "Hilltop." That spot, from ad agency McCann-Erickson, shows a diverse group of men and women running up a hill on a sunny day, joining arms and sining the song with each other.

Volkswagen scored big during Super Bowl XLV with its "The Force" commercial featuring a kid dressed as Darth Vader, and then again last year during Super Bowl XLVI with "The Dog Strikes Back," which featured a pooch who goes on a self-inflicted diet, with an ending that takes place in the Mos Eisley Cantina from Star Wars fame.

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