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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan242013

YouTube Meltdown Legends Find Stardom In Volkswagen Pre-Super Bowl Commercial

By Barry Janoff

January 24, 2013: Phil Wellman, Phil Davidson, the mascots from the Universities of Oregon and Houston and a woman who gets really, really, really emotional about cats all had meltdowns that made them infamous stars on YouTube.

They and others like them now star with music icon Jimmy Cliff in a pre-Super Bowl XLVII commercial from Volkswagen.

The two-minute spot, "Sunny Side," features Cliff doing a cover version of "Come On, Get Happy" — the theme song from The Partridge Family TV show of the early 1970s — which transforms a diverse group of unhappy or overly intense people into smiling buddies running up a hill on a sunny day, joining arms and singing the song along with Cliff.

The ad begins with actual footage from YouTube of people who are ultra-intense and/or having major brain implosions.

Among them are a woman who is bawling uncontrollably because "I really love cats; I just want to hug all the cats;" a guy smashing his guitar after losing on a video game; a woman who weeps after a sporting event; screaming Ohio politician Phil Davidson; the duck mascot from Oregon and the horse from Houston seen in an actual on-field fight from 2007; and Phil Wellman, who as manager of the minor league Mississippi Braves in 2007 had a classic tirade following an umpire's call.

The scene shifts to Cliff, bathed in sunlight.

"We never dreamed we'd be traveling together," Cliff sings in his classic reggae style. "We'd spread a little loving then we'd keep moving on. Something always happens whenever we're together. We get a happy feeling when we're singing a song. C'mon, c'mon get happy."

The overwrought people have a change in mood and attitude when they hear Cliff. "Crazy cat-hugging lady," Cliff yells to the woman, who is now smiling and carrying cats, "Alright, baseball manager!" he calls out to Wellman. "Screaming politician," he says to a very calm Davidson.

We also see the guitar-smashing video gamer, who has a new guitar; the battling college mascots, who are holding hands; and a bevy of other joyous people who had their 15-seconds of YouTube fame (including a weather forecaster who had to do his broadcast in a hurricane, a young girl who had a tantrum in a supermarket and even an "irritated llama!").

The spot closes with the tag line: "Time to get happy." Followed by Volkswagen's marketing mantra: "That's the power of German engineering." (See the full spot here.)

"I teamed up with Volkswagen, we re-recorded 'Come On, Get Happy' and filmed this video," Cliff, who is supporting the release of a new album, Rebirth, wrote on his Web site. "It has a positive message and was fun to make. Let's keep spreading good vibes in 2013!"

Volkswagen will have at least one spot during Super Bowl XLVII Feb. 3 on CBS. The company's lead agency is Deutsch, Los Angeles.

The premise of the "Sunny Side" spot can trace its roots to the Coca-Cola melody, "I'd Like to Teach the World to Sing (in Perfect Harmony)," which made its debut in 1971 as the "Buy the World a Coke" jingle from the commercial, "Hilltop." That spot, from ad agency McCann-Erickson, shows a diverse group of men and women running up a hill on a sunny day, joining arms and sining the song with each other.

Volkswagen scored big during Super Bowl XLV with its "The Force" commercial featuring a kid dressed as Darth Vader, and then again last year during Super Bowl XLVI with "The Dog Strikes Back," which featured a pooch who goes on a self-inflicted diet, with an ending that takes place in the Mos Eisley Cantina from Star Wars fame.

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