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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

YouTube: P.K. Subban NHL See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Steve Young (1)

Monday
Dec202010

Steve Young, Jerry Rice Stylin' Together For Phillips-Van Heusen

By Barry Janoff, Executive Editor

Professor Steve Young explains in a TY commercial how 'researchers' at the Van Heusen Institute of Easy Style keeps men in fashion. (Photo: PVH/Noah Abrams)December 20, 2010: Steve Young and Jerry Rice, one of the most prolific quarterback-wide receiver tandems in NFL history, have been working together in a multi-media marketing over the past few months as spokesmen for the Phillips-Van Heusen Pro Football Hall of Fame Fans' Choice campaign.

Now the two Pro Football Hall of Fame players have joined for another gig, which, although for Phillips-Van Heusen, is separate from the Hall of Fame effort. Young and Rice will star in a TV spot for Van Heusen men's clothing in which the former quarterback plays Professor Young of the Van Heusen Institute of Easy Style and Rice appears as a man with elegant style, thanks to the Phillips-Van Heusen touch.

The national spot, handled in-house by Phillips-Van Heusen, was filmed in Northern California earlier this month and is scheduled to break on national TV in early February, timed for the week prior to Super Bowl XLV on Feb. 6. Phillips-Van Heusen has not as yet purchased national air time during the game itself, but the spot could run prior to kickoff, during half time or during post-game events.
 
In the spot, Young plays a professor who specializes in style. He is shown in a dashing suit and shirt from Phillips-Van Heusen explaining how the fictitious Institute of Easy Style garners information in such categories as "Dress Shirts Research" to help the clothier design comfortable and fashionable looks best suited to men.

"Welcome to the Van Heusen Institute of Easy Style," Young says while holding a football in a setting that is a combination of a men's retail store, high tech lab and classroom. "You may come in as 'schlubs' but you will leave in style."

Jerry Rice (L) and Steve Young are together again for PVH. (Photo: PVH/Noah Abrams)After explaining some of the fashion and design techniques used by Van Heusen, in comes in a wll-dressed Rice, who says, "It's beautiful, baby."

The spot could potentially lead to other TV commercials set at the  Van Heusen Institute of Easy Style. Although it was not specified, support is likely to include print, Internet and POP.

Young played for the San Francisco 49ers from 1987 until he retired in 1999, including the squads that were victorious in Super Bowls XXIII, XXIV and XXIX, the latter of which he was named MVP. Rice played for San Francisco from 1985 through 2000 and was a key member of those same three Super Bowls, including being named MVP of Super Bowl XXIII. Young and Rice combined for 85 touchdowns, currently the most for one quarterback-wide receiver duo in NFL history.

According to Mike Kelly, evp-marketing for Phillips-Van Heusen, using players such as Young and Rice has played a major role in developing a bond between the company and football fans and consumers. PVH brands also include Calvin Klein, Arrow, Tommy Hilfiger, Izod, Bass, Kenneth Cole, DKNY, Joseph Abboud, Geoffrey Beene and Timberland.

"Our corporation is a fashion company. We have the No. 1 dress shirt brand in the country, and have had that distinction for many years," Kelly told NYSportsJournalism during a media event in New York in September to launch the second annual Van Heusen Pro Football Hall of Fame Fans' Choice campaign. "We have used fashion print to get our message out for years as a way of speaking to guys.

"But we went out and did some research," Kelley continued. "When we talked to men and asked them what they cared about, they told us sports, their family, issues of health. They didn't care as much about fashion. And when we dug into the issue of sports, we found that that football was at the top of the list. So one of the great steps for the brand was to introduce ourselves into the game and get some skin on it and to have a place inside the conversation of football."

"Welcome to the Van Heusen Institute of Easy Style. You may come in as 'schlubs' but you will leave in style." — Professor Steve Young

It is also expected that Young and Rice will be part of Super Bowl XLV week festivities in Dallas for the Van Heusen Fan's Choice campaign, in which fans are being encouraged to select their unofficial choices for the Pro Football Hall of Fame Class of 2011. The winners will be unveiled on NFL Network prior to the official announcement by the Pro Football Hall of Fame on Feb. 5.

Young and Rice appeared at the press event in September to kick off the 2010 Fan's Choice campaign along with fellow Hall of Famers Roger Staubach, Harry Carson and Warren Moon. The campaign is being run in conjunction with J.C. Penney and ESPN.

Van Heusen Expands NFL Alliance From Hall Of Fame To Fields Of Dreams

Q&A: How Phillips-Van Heusen Is Fashioning Its Sports Marketing Roster

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