Top
NEWS REAL

• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in Groucho Marx (1)

Monday
Jan172011

X Marx The Spot As Groucho Takes On Watson In 'I'm An IBM'er' Campaign

By Barry Janoff, Executive Editor

Groucho Marx stars in an IBM spot that focuses on the upcoming grand challenge on 'Jeopardy'.January 16, 2011: Groucho Marx starred on stage, screen and TV during a career that spanned some 70 years. Now he is starring in a spot for IBM that is part of the company's on-going "I'm An IBM'er" campaign.

The spot, "Natural Language," is a companion piece to "Man Vs. Machine On Jeopardy." Both spots focus on Watson, a computer system that is scheduled to compete on the TV show, Jeopardy, Feb. 14-15-16, in a grand challenge against all-time top winners Ken Jennings and Brad Rutter and hosted by Alex Trabek. The spot with Groucho and the "Man Vs. Machine" commercial both explain how the Watson supercomputer was specifically designed and programmed to understand the puns and word plays that are central to Jeopardy but usually misinterpreted by computers.

In "Natural Language," Groucho is seen as one of his classic characters, Captain Spalding, delivering one of his classic lines from the Marx Brothers' movie, Animal Crackers. "One morning I shot an elephant in my pajamas. How he got in my pajamas I don't know." Later, we see a shot of the Jeopardy game board, which under the category "Animal Talk" asks, "Groucho quipped, 'One morning I shot' this 'in my pajamas." The response, in classic Jeopardy style, must come in the form of a question: "What is an elephant?"

A voiceover in the spot offers, "Real language is filled with nuance, slang and metaphor. It's more than half the world's data." As an example, we then see a flash card which on one side has a picture of a baseball bat and on the other side a picture of a flying bat. The spot continues, "But computers couldn't understand it. Watson is a computer that understands meaning in our language and pinpoints the right answer, instantly. It uses deep analytics to answer questions computers never could before. Even the ones on Jeopardy."

The Jeopardy board is then shown offering six topics of examples puns, nuances and word plays that Watson could face when it challenges the two human contestants in February: Vice Precedents, Off The Record, Animal Talk, Characters Who Became Words, Slings & Arrows, Of Outrageous Fortune.

The voiceover then offers the campaign's tag line: "That's what I'm working on. I'm an IBM'er. Let's build a smarter planet." The Groucho spot airs during NFL games and other network and cable programming. Lead agency is Ogilvy & Mather, New York. (See Groucho spot here.)

Of course, the answer must be in the form of a question.The grand prize for the Watson Jeopardy competition will be $1 million, with second place earning $300,000 and third place earning $200,000. IBM said it would donate 100% of its winnings to charity while Rutter and Jennings will each donate half of their winnings to charity.

The goal of all of this is to create a computer system whose technology can work with doctors, scientists, educators and others to more accurately and quickly determine and define situations in which other systems have come up short due to misinterpreting or simply not understanding language. According to John E. Kelly III, svp and director of IBM research, in USA Today, "In the field of artificial intelligence, people spend lifetimes trying to advance that science inche. What we have done is advance artificial intelligence by miles."

Still, that might not help Watson take on the late Groucho (who died in 1977) should he ever appear as a virtual character on Jepordy, where he might rattle off some his famous lines and cause Watson to short-circuit in an attempt to keep pace:

• "Ice water? Get some onions. That'll make your eyes water!"
• "If you want to see a comic strip, you should see me in the shower."
• "Time flies like an arrow. Fruit flies like a banana."
• "Either he's dead or my watch has stopped.”
•  “I have a mind to join a club and beat you over the head with it.”
•  “I'm not a vegetarian, but I eat animals who are."
•  "Before I speak, I have something important to say."
•  "I worked my way up from nothing to a state of extreme poverty."
•  "If I held you any closer I would be on the other side of you."
•  "Who are you going to believe, me or your own eyes?"

Back to Ad Campaigns

Back to Home Page