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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
May302018

WWE Superstars Dive Into NestlĂ© Waters For Multi-Media Health Campaign

NYSJ Sports-Entertainment Business News Service

May 29, 2018: WWE has unveiled a multi-media campaign with Nestlé Waters North America encouraging people to have a healthy lifestyle by choosing water.

The effort is anchored by a social media-driven sweepstakes directing people to ”share the reasons they choose water,” in this case, touting brands from Nestlé Waters North America including Poland Spring, Nestlé Pure Life, Perrier and S. Pellegrino.

The company also owns and operates ReadyRefresh by Nestlé, a customizable water and beverage delivery service.

The WWE and Nestlé Waters North America campaign includes custom, co-branded, digital videos featuring WWE Superstars Charlotte Flair, Natalya, The New Day, Sin Cara and Titus O'Neil.

The spots “encourage fans to show how they #ChooseWater and will highlight the benefits of staying hydrated. They will be distributed across WWE's and Nestlé Waters North America's digital and social channels.”

Tag line for Nestlé Waters: Pure Life Begins Now.

People can enter the sweeps by following WWE's Twitter or Instagram accounts and tweeting or posting a message using #ChooseWater and #Sweepstakes (details here).

The winner will receive a trip to SummerSlam, scheduled for Aug. 19 in Barclays Center, Brooklyn, NY.

The sweeps is valued at about $4,500, according to Nestle Waters, including tickets to the event, roundtrip airfare and three nights hotel accommodations. (Details here.)

"At Nestlé Waters North America, we are committed to helping people lead healthier lives," Tara Carraro, chief corporate affairs officer for Nestlé Waters North America, said in a statement.

"As a family-friendly leader in entertainment, WWE is the perfect partner to help reach families across the country. We're proud to be working together to encourage families to choose water – whether tap, filtered or bottled."

Earlier this month, parent company Nestlé  unveiled a global initiative, “Nestlé for Healthier Kids,”  with the goal to “help 50 million children lead healthier lives by 2030”

According to John Brody, WWE evp-global sales & head of international, "This integrated campaign will provide Nestlé Waters North America with an opportunity to utilize WWE's global digital and social platforms and our larger than life Superstars to spread awareness about the benefits of water."

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