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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 4-6
1. Joker $93.5M
2. Abominable $12M
3. Downton Abbey $8M
4. Hustlers $6.3M
5. It 2 $5.4M
6. Ad Astra $4.6M
7. Judy $4.4M
8. Rambo Last Blood $3.4M
9. War $1.6M
10. Good Boys $900K
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Wrestlemania (1)

Monday
Mar232015

WWE, NBCUniversal Tag-Team For 'Unprecedented' "Hero In Us" Campaign

By Barry Janoff

March 23, 2015: In what is being described as an unprecedented collaboration and its most extensive campaign to date, WWE has joined with Comcast's NBCUniversal for the first time to launch a multi-platform effort, “For The Hero In All of Us,” that will encompass broadcast, cable, Internet and social media in addition to fan activation within WWE venues and other consumer touch-points.

In addition, WWE and NBCUniversal, which last May signed a long-term renewal of their broadcast alliance, said they would use the campaign to offer upcoming opportunities to advertisers through WWE four "tentpole" events, including Wrestlemania and "The Slammy Awards."

WWE and NBCUniversal said that advertisers would have "unprecedented access to WWE Superstars and Divas for the creation of custom on-air campaigns, in-show integrations and social campaigns."

According to Dan Lovinger, evp-advertising sales for NBCUniversal, “WWE is one of the biggest, family-friendly, year-round programming opportunities on TV. We wanted to bring all of WWE’s brands, properties and platforms together so advertisers can more easily benefit from the massive and passionate audiences its live entertainment attracts."

The effort is anchored by a self-titled TV spot, “For The Hero In All of Us,” that will air across NBCUniversal's two broadcast networks, 17 cable channels and more than 50 digital properties, in addition to all of WWE's platforms.

The TV spot and other elements will engage viewers via #MyHeroIs, in which people are asked to share personal and inspirational stories of heroism and also name their favorite WWE superstars.

“Our new campaign illustrates all that is great about the WWE brand from our charismatic and athletic Superstars to our multi-generational and multicultural audience, and our commitment to giving back,” Michelle Wilson, chief revenue and CMO for WWE, said in a statement. “In partnership with NBCUniversal, we now have unprecedented opportunities for advertisers to engage our fans and Superstars while leveraging all of our platforms, including television, live events, digital and social media.”

The four tentpole events are:

• “The Road To WrestleMania,” giving marketers the opportunity to participate in the WWE's version of the Super Bowl. Wrestlemania 31 is scheduled to take place in Levi's Stadium, home of the NFL's San Francisco 49ers, on March 29; Wrestlemania 32 is scheduled for April, 3. 2016 in AT&T Stadium, home for the Dallas Cowboys.

• “The Slammy Awards,” the WWE's annual version of the Oscars and Grammys, which will have "an amped up version" when it moves from December to the first quarter of 2016 (date and site to be determined) "in the heart of the red carpet season."

Champions of Fatherhood,  a special series that spotlights America’s unsung heroes.

• "Heroes of Tomorrow," which focuses on WWE’s legion of young fans.

“With NBCUniversal, we now have unprecedented opportunities for advertisers to engage our fans and Superstars while leveraging all of our platforms."

The energetic TV spot shows WWE stars, divas and fans during events and WWE icons interacting with members of the military, kids and other "heroes."

A voiceover says, "We all have moments. Moments when we surpass our own expectations. Sometimes these moments are small. And sometimes they are larger than live. Because there is something great in all of us. Something that connects us. That inspires us. It's why when we fall, we get up again. It's why we give back. And we don't give up. It's what makes all of us, in our own way, heroes. WWE: For the hero in all of us."

See the full spot here.

According to NBCUniversal's Lovinger, "Our teams are excited to develop unique marketing campaigns for our partners in conjunction with the WWE.”

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