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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Mar232015

WWE, NBCUniversal Tag-Team For 'Unprecedented' "Hero In Us" Campaign

By Barry Janoff

March 23, 2015: In what is being described as an unprecedented collaboration and its most extensive campaign to date, WWE has joined with Comcast's NBCUniversal for the first time to launch a multi-platform effort, “For The Hero In All of Us,” that will encompass broadcast, cable, Internet and social media in addition to fan activation within WWE venues and other consumer touch-points.

In addition, WWE and NBCUniversal, which last May signed a long-term renewal of their broadcast alliance, said they would use the campaign to offer upcoming opportunities to advertisers through WWE four "tentpole" events, including Wrestlemania and "The Slammy Awards."

WWE and NBCUniversal said that advertisers would have "unprecedented access to WWE Superstars and Divas for the creation of custom on-air campaigns, in-show integrations and social campaigns."

According to Dan Lovinger, evp-advertising sales for NBCUniversal, “WWE is one of the biggest, family-friendly, year-round programming opportunities on TV. We wanted to bring all of WWE’s brands, properties and platforms together so advertisers can more easily benefit from the massive and passionate audiences its live entertainment attracts."

The effort is anchored by a self-titled TV spot, “For The Hero In All of Us,” that will air across NBCUniversal's two broadcast networks, 17 cable channels and more than 50 digital properties, in addition to all of WWE's platforms.

The TV spot and other elements will engage viewers via #MyHeroIs, in which people are asked to share personal and inspirational stories of heroism and also name their favorite WWE superstars.

“Our new campaign illustrates all that is great about the WWE brand from our charismatic and athletic Superstars to our multi-generational and multicultural audience, and our commitment to giving back,” Michelle Wilson, chief revenue and CMO for WWE, said in a statement. “In partnership with NBCUniversal, we now have unprecedented opportunities for advertisers to engage our fans and Superstars while leveraging all of our platforms, including television, live events, digital and social media.”

The four tentpole events are:

• “The Road To WrestleMania,” giving marketers the opportunity to participate in the WWE's version of the Super Bowl. Wrestlemania 31 is scheduled to take place in Levi's Stadium, home of the NFL's San Francisco 49ers, on March 29; Wrestlemania 32 is scheduled for April, 3. 2016 in AT&T Stadium, home for the Dallas Cowboys.

• “The Slammy Awards,” the WWE's annual version of the Oscars and Grammys, which will have "an amped up version" when it moves from December to the first quarter of 2016 (date and site to be determined) "in the heart of the red carpet season."

Champions of Fatherhood,  a special series that spotlights America’s unsung heroes.

• "Heroes of Tomorrow," which focuses on WWE’s legion of young fans.

“With NBCUniversal, we now have unprecedented opportunities for advertisers to engage our fans and Superstars while leveraging all of our platforms."

The energetic TV spot shows WWE stars, divas and fans during events and WWE icons interacting with members of the military, kids and other "heroes."

A voiceover says, "We all have moments. Moments when we surpass our own expectations. Sometimes these moments are small. And sometimes they are larger than live. Because there is something great in all of us. Something that connects us. That inspires us. It's why when we fall, we get up again. It's why we give back. And we don't give up. It's what makes all of us, in our own way, heroes. WWE: For the hero in all of us."

See the full spot here.

According to NBCUniversal's Lovinger, "Our teams are excited to develop unique marketing campaigns for our partners in conjunction with the WWE.”

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