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• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar232015

WWE, NBCUniversal Tag-Team For 'Unprecedented' "Hero In Us" Campaign

By Barry Janoff

March 23, 2015: In what is being described as an unprecedented collaboration and its most extensive campaign to date, WWE has joined with Comcast's NBCUniversal for the first time to launch a multi-platform effort, “For The Hero In All of Us,” that will encompass broadcast, cable, Internet and social media in addition to fan activation within WWE venues and other consumer touch-points.

In addition, WWE and NBCUniversal, which last May signed a long-term renewal of their broadcast alliance, said they would use the campaign to offer upcoming opportunities to advertisers through WWE four "tentpole" events, including Wrestlemania and "The Slammy Awards."

WWE and NBCUniversal said that advertisers would have "unprecedented access to WWE Superstars and Divas for the creation of custom on-air campaigns, in-show integrations and social campaigns."

According to Dan Lovinger, evp-advertising sales for NBCUniversal, “WWE is one of the biggest, family-friendly, year-round programming opportunities on TV. We wanted to bring all of WWE’s brands, properties and platforms together so advertisers can more easily benefit from the massive and passionate audiences its live entertainment attracts."

The effort is anchored by a self-titled TV spot, “For The Hero In All of Us,” that will air across NBCUniversal's two broadcast networks, 17 cable channels and more than 50 digital properties, in addition to all of WWE's platforms.

The TV spot and other elements will engage viewers via #MyHeroIs, in which people are asked to share personal and inspirational stories of heroism and also name their favorite WWE superstars.

“Our new campaign illustrates all that is great about the WWE brand from our charismatic and athletic Superstars to our multi-generational and multicultural audience, and our commitment to giving back,” Michelle Wilson, chief revenue and CMO for WWE, said in a statement. “In partnership with NBCUniversal, we now have unprecedented opportunities for advertisers to engage our fans and Superstars while leveraging all of our platforms, including television, live events, digital and social media.”

The four tentpole events are:

• “The Road To WrestleMania,” giving marketers the opportunity to participate in the WWE's version of the Super Bowl. Wrestlemania 31 is scheduled to take place in Levi's Stadium, home of the NFL's San Francisco 49ers, on March 29; Wrestlemania 32 is scheduled for April, 3. 2016 in AT&T Stadium, home for the Dallas Cowboys.

• “The Slammy Awards,” the WWE's annual version of the Oscars and Grammys, which will have "an amped up version" when it moves from December to the first quarter of 2016 (date and site to be determined) "in the heart of the red carpet season."

Champions of Fatherhood,  a special series that spotlights America’s unsung heroes.

• "Heroes of Tomorrow," which focuses on WWE’s legion of young fans.

“With NBCUniversal, we now have unprecedented opportunities for advertisers to engage our fans and Superstars while leveraging all of our platforms."

The energetic TV spot shows WWE stars, divas and fans during events and WWE icons interacting with members of the military, kids and other "heroes."

A voiceover says, "We all have moments. Moments when we surpass our own expectations. Sometimes these moments are small. And sometimes they are larger than live. Because there is something great in all of us. Something that connects us. That inspires us. It's why when we fall, we get up again. It's why we give back. And we don't give up. It's what makes all of us, in our own way, heroes. WWE: For the hero in all of us."

See the full spot here.

According to NBCUniversal's Lovinger, "Our teams are excited to develop unique marketing campaigns for our partners in conjunction with the WWE.”

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