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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Mar312017

Tag Team: How WWE, Partners, Stars Are Putting The Raucous Into WrestleMania 33

By Barry Janoff

(Originally Published in MediaPost)

March 31, 2017: If you are one of the more than 70,000 fans who will be in Orlando’s Citrus Bowl on Sunday (April 2) to see WrestleMania 33 in person, or one of the millions worldwide watching it stream live on WWE Network, or one of the estimated hundred thousand in Orlando specifically for WWE WrestleMania Week, one thing is certain: You not only will get your fill of WWE superstars, you’ll also see lots of activation by WWE partners and sponsors.

5-Hour Energy has signed on as presenting sponsor for WWE’s developmental series NXT Takeover (April 1 in Orlando’s Amway Center) and the NXT Takeover pre-show on WWE Network, complete with heavy digital and social presence across WWE’s global platforms, including a sponsored Instagram "story" the day after WrestleMania (April 3).

WWE this week signed a multi-year agreement naming StubHub the company’s exclusive ticket resale marketplace for fans in the U.S. and Canada, including Wrestlemania Week events.

Also in the Wrestlemania 33 ring: Snickers returning for its second year as WrestleMania presenting sponsor, as well as WWE partners DiGiorno, Cricket Wireless, Mattel, Foot Locker and Puma.

WWE said sponsorship has increased four times overall since 2010 and not just due to WrestleMania.

"When you have a brand with the global appeal of WWE, you have to make sure your partners amplify the message you want to take to the marketplace," said John Brody, evp-global sales & partnerships for WWE. "We feel very confident about the partnerships we have.

"We are allowed to be selective when it comes to signing deals and tying our intellectual property to their intellectual property. They are the conduits to the fans. When you look at the brands that are our partners, it speaks volumes about the power of WWE," said Brody.

Snickers will be present throughout WrestleMania 33 Week with sampling, signage and other activation. The Mars Inc. brand has also launched several national TV spots, via BBBO NY and WWE’s in-house creative team, touting the “You’re Not You When You’re Hungry” mantra with such WWE talent as Rusev & Lana, Bayley, Sheamus, Ric Flair, The Miz & Maryse, Enzo and Big Cass and The New Day.

WWE star Sasha Banks appears in a digital spot as part of DiGiorno’s multi-platform alliance. A separate 30-second spot will air during WrestleMania 33’s pre-show.

The pizza brand will also have digital and social activation, including custom banner ads on WWE.com with the message: "If you’re watching WrestleMania 33 at home, don’t go delivery, go DiGiorno!" A sponsored Twitter Amplify program, featuring WrestleMania-themed content, will appear before, during and after WrestleMania 33.

Wholly owned AT&T subsidiary Cricket Wireless will air a 30-second spot during the WrestleMania 33 broadcast and appear on WWE.com, YouTube and other social assets with banner ads and branded content.

Mattel will sponsor the WWE Hall of Fame Ceremony (March 31) and, like other WWE partners, have presence at WrestleMania Axxess, WWE’s four-day interactive and sponsor-laden fanfest (March 31- April 2 in the Orange County Convention Center).

A new licensing/distribution deal with Foot Locker and Puma offers limited-edition footwear and apparel featuring WWE icons, available nationwide beginning April 1, with special items available only in their Orlando locations.

"When you talk about how we can impact our partners, we have unique positioning. We are at the intersection between sports and entertainment," said Brody. "And we have something others sports and entertainment properties don’t have: a one-stop shopping approach. We can offer a 360-degree approach as to how you market.

"Snickers is a great example. When we talked to the folks at Mars Inc. about one-stop shopping about a 360-degree platform, for us that means a live event, WrestleMania. Then you support it through different forms of media. We have more than 750 million followers on social media across 17 different platforms."

Via its YouTube Channel, WWE said it has had more than 12 billion views over the past 12 months, which places it among the leaders of sports properties on the platform.

Brody said the WWE’s one-stop shopping and 360-degree strategy is epitomized by its Snickers partnership.

"We have superstars, but we don’t integrate one superstar, make one appearance," said Brody. "We have integrated some two dozen of our stars into the campaign, including seven different pieces of content. They stay within the Snickers voice but have their own WWE message. It is amazing how much content we produce, how much our superstars are integrated in to the messages.

"We want to make it easy for partners to activate across all of our platforms. It is seamless. We deliver for them. And then it is incumbent for my team and me to over-deliver," said Brody.

WWE said that WrestleMania 32 in AT&T Stadium generated an event record $170.4 million in spending by visitors to the Dallas/Arlington region, the fifth consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.

WrestleMania 34 is scheduled for the Mercedes-Benz Superdome in New Orleans, April 8, 2018.

In addition to WWE stars, fans at WrestleMania 33 will see music stars.

Scheduled to perform on April 2 are Pitbull, who will be joined by Flo Rida, Stephen Marley and LunchMoney Lewis.

WWE in also dedicated to its cause marketing efforts. Among the platforms is Superstars for Hope, a global online fundraising campaign with Prizeo,  a trip to WrestleMania 34, with proceeds benefiting Boys & Girls Clubs of America. (Details here.)

WWE and its stars will also be involved on the ground during WrestleMania 33 Week, continuing a tradition from past WrestleMania stops.

"Our partners have really embraced the platform of WrestleMania Week, including more than two dozen corporate social responsibility events," said Brody. "We want to celebrate the event, create amazing content and stream live on WWE Network, but we also want to leave a lasting impact on the community and the region.

"Vince McMahon (majority owner, CEO, chairman), Stephanie McMahon (chief brand officer) and Michelle Wilson (chief revenue and CMO) take this very seriously," he said.

As for the future of WWE and WrestleMania.

"We certainly are on the right path," said Brody. "We are resonating not just with core fans but casual and even people who are not WWE fans. You see us everywhere. The Today Show. ESPN. Our partners at NBCU. We are a key piece of the overall sports and entertainment landscape. And the culture landscape.

"And what makes it fun is that you never know what will happen."

WWE Deal Puts Legends Into Foot Locker

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