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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Apr022016

John Cena, Triple H, Divas Help WWE Power TapouT To Larger Fitness Market

By Barry Janoff

April 1, 2016: Global fitness and training brand TapouT, which last year was acquired and re-launched by WWE and Authentic Brands Group, has taken a major move to reach a larger audience, signing a deal to have its apparel available in almost 300 JCPenney stores.

The initial men's line will be joined by the launch of a  women’s collection this summer.

TapouT’s product also includes accessories and eyewear, performance beverages  and fitness centers. More product categories are scheduled to launching later this year.

TapouT, which originated in 1997 as a MMA-specific product, was re-launched as a lifestyle fitness brand last March when it was acquired via a joint venture between WWE and Authentic Brands Group, with WWE making the brand its "official fitness and training partner."

WWE and ABG said that the move into JCPenney would be supported by a fully integrated marketing program, including such WWE global platforms as TV, WWE Network, PPV broadcasts, live events such as WrestleMania, digital and social media.

WWE star John Cena serves as a Tapout brand ambassador. To help the move into JCPenney, he is featured in a new spot taking people behind the scenes of his workout regimen.

In addition to Cena, others in the campaign include Triple H, El Patron Alberto and WWE Divas Natalie Eva Marie, Charlotte and Lana. WWE Divas wear TapouT apparel during their fitness and training activities.

The brand's tagline is intended to reach a broad audience: "Fitness is a lifestyle with no finish line."

“From working out to hanging out, TapouT offers a stylish collection of performance sportswear that’s versatile enough to wear in and out of the gym,” James Starke, svp-men’s apparel for JCPenney, said in a statement. “TapouT has a strong fan base and JCPenney is excited to add this brand to our great assortment of high quality activewear for young men.”

According to Jamie Salter, chairman and CEO for ABG, “We are thrilled to reintroduce TapouT performance apparel into the retail space with JCPenney. The next generation of TapouT preserves elements of the original brand essence while tapping into current consumer needs for apparel that suits their active lifestyle.”

ABG also handles such brands as Prince, Bobby Jones, Ektelon and Juicy Couture, as well as managing intellectual properties for Shaquille O'Neal, Muhammad Ali and the estates of Elvis Presley and Marilyn Monroe.

“Fitness is my life, and it is important for me to use the high quality and comfortable performance apparel that TapouT offers,” said Cena. “The TapouT brand stands for motivation, discipline and determination, three core values that are key to my active lifestyle.”

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