March 28, 2010: When it comes to crunching numbers, XXVI topped XLII and U2, ultimately adding value to a 20-year, $154.5 million deal.
World Wrestling Entertainment said that WrestleMania XXVI, which took place at the University of Phoenix Stadium in Glendale, AZ, on March 28, grossed $5.8 million, becoming the highest grossing event ever held at the stadium, and attracted 72,219 fans, also setting a new stadium record.
In addition, WWE’s annual event was broadcast around the world on pay-per-view in more than 100 countries and 20 languages.
The previous record for the University of Phoenix Stadium was a U2 concert on Oct. 20, 2009, that grossed $4.9 million and attracted 50,775 fans. The previous attendance mark at the venue, which opened In August 2006 and is home to the NFL's Arizona Cardinals, was Super Bowl XLII on Feb. 3, 2008, in which 71,101 were in attendance.
“WrestleMania XXVI was a tremendous success, and we thank the public and private sectors of Glendale and Phoenix for rolling out the red carpet to WWE and our fans during WrestleMania Week,” John Saboor, svp-special events for World Wrestling Entertainment, said in a statement. “WrestleMania is an important rite of passage for WWE fans each year, bringing with them a tremendous economic impact to the community.”
WrestleMania XXVII is scheduled for April 3, 2011 at the Georgia Dome in Atlanta.