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• ESPN said it would add two late-night shows to its programming line-up beginning Jan. 28, 2019: Now or Never (ESPN2) hosted by Steve Covino, Rich Davis, and Janelle Marie Rodriguez; and Ahora o Nunca (ESPN Deportes),hosted by ESPN Deportes’ Mauricio Pedroza, Herculez Gomez and Janelle Marie Rodriguez. The shows “will be dedicated to covering the intersection of sports and pop culture for young, multicultural sports fans.”

• Sports apparel firm Fanatics, which has alliances with most of the major pro sports leagues, has signed its first college deal, with the University of Oregon, to become a licensee, manufacturer and retailer for the University’s apparel, headwear and numerous other product categories. The deal, which begins Jan. 1, 2020, was put at $25 million for ten years by industry analysts. Nike and Columbia Sportswear will remain as prominent University of Oregon partners.

• The 2019 Bridgestone NHL Winter Classic between the  Boston Bruins and host Chicago Blackhawks is scheduled for Jan. 1 outdoors in Notre Dame Stadium. Before that happens, Road To The NHL Winter Classic docu-series returns to go behind the scenes with both teams, with the three-week, limited series premiering in the U.S. Dec. 19 on NBCSN (11:30 PM ET).  The series is produced by Ross Greenburg Productions in association with NHL Original Productions.

• Seeking to continue expanding its presence in China, the NFL has signed a digital partnership with Youku, the video entertainment platform for Alibaba Group, intended to “bring high-quality football programming to Chinese fans.” Weekly programming on Youku's sports channel will feature game highlights and behind-the-scenes stories from NFL games, including the Super Bowl, NFL Kickoff, Thanksgiving, NFL Draft and NFL International series.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

BABE RUTH MEMORABILIA AUCTION

A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items: 
• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
• Babe Ruth 1934 Tour of Japan presentational pass
• Babe Ruth personal photographic albums including autographed exemplars
• Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:
• Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
• Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
• Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. the Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks the Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian rhapsody $4.1M
8. Instant Fanily $3.7M
9. Fantiatic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec102015

World Surf League Gets On Board With Its 'You Can't Script' First Global Campaign

By Barry Janoff

December 9, 2015: The governing body for the sport of surfing is living up to its name by launching its first global brand campaign, "You Can't Script This," to coincide with the season finale, the Billabong Pipe Masters in Oahu.

The World Surf League said its new effort "unfolds on the most beautiful and dynamic playing field in the world" and acts as a visual bridge between the season that is just ending and the new one that will begin in 2016.

"From upsets to perfection, a thwarted shark attack to the most hotly contested championship race in years, 2015 has been one of the most remarkable and unforgettable in the sport’s history," is how WSL described this past year.

“Competitive surfing is such an unpredictable sport and that’s what makes it so compelling," Scott Hargrove, CMO for Los Angeles-based WSL, said in a statement. "With ‘You Can’t Script This,’ our goal was to create a campaign that celebrates this simple truth about the sport we love.

"Instead of being our Achilles’ heel, surfing’s unscripted nature challenges us to deliver new ways for fans and surfers to engage with the sport they love," said Hargrove.

The campaign is anchored by a 90-second spot, "Chaos Theory," which takes viewers on a visual journey around the world, showing how weather and other conditions can make or break how world-class surfers interact with their boards, the water and their challenges.

The spot includes shots of top surfers including Mick Fanning, Kelly Slater and Lakey Peterson.

Support includes Internet, social media and on-location activation. Lead agency is Mistress, Los Angeles.

“Whether it is seeing Gabriel Medina become the first Brazilian to win a World Championship, to Sally Fitzgibbons’ victory in Fiji despite suffering a broken ear drum, to swell conditions that change by the minute, no other sport offers these types of compelling, unpredictable moments," said Hargrove.

The Billabong Pipe Mastders begins Dec. 9 and runs for about two weeks (weather permitting).

"Chaos Theory is a celebration of the unpredictable," a voiceover explains in the spot. "The uncontrollable. The slightest change can ripple across the globe."

The spot broke this week on WorldSurfLeague.com today, and will run across WSL’s global broadcast partners in the US (ABC), Brazil (ESPN), France (MCS) and Australia (FOX 5 Sports), as well as on Google’s Display Network, Facebook, Twitter, Instagram and other news/social media outlets.

Marketing partners for the World Surf League include Samsung Galaxy, Jeep, GoPro, Vans, Billabong and truth.

The WSL said it has been "committed to improving the quality, quantity and consistency of competitive surfing. In the process, it has become the first truly digital sports league, providing 100% of its content online and for free."

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