Top
NEWS REAL

• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Toy Story 4 Alaska Airlines See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Dec102015

World Surf League Gets On Board With Its 'You Can't Script' First Global Campaign

By Barry Janoff

December 9, 2015: The governing body for the sport of surfing is living up to its name by launching its first global brand campaign, "You Can't Script This," to coincide with the season finale, the Billabong Pipe Masters in Oahu.

The World Surf League said its new effort "unfolds on the most beautiful and dynamic playing field in the world" and acts as a visual bridge between the season that is just ending and the new one that will begin in 2016.

"From upsets to perfection, a thwarted shark attack to the most hotly contested championship race in years, 2015 has been one of the most remarkable and unforgettable in the sport’s history," is how WSL described this past year.

“Competitive surfing is such an unpredictable sport and that’s what makes it so compelling," Scott Hargrove, CMO for Los Angeles-based WSL, said in a statement. "With ‘You Can’t Script This,’ our goal was to create a campaign that celebrates this simple truth about the sport we love.

"Instead of being our Achilles’ heel, surfing’s unscripted nature challenges us to deliver new ways for fans and surfers to engage with the sport they love," said Hargrove.

The campaign is anchored by a 90-second spot, "Chaos Theory," which takes viewers on a visual journey around the world, showing how weather and other conditions can make or break how world-class surfers interact with their boards, the water and their challenges.

The spot includes shots of top surfers including Mick Fanning, Kelly Slater and Lakey Peterson.

Support includes Internet, social media and on-location activation. Lead agency is Mistress, Los Angeles.

“Whether it is seeing Gabriel Medina become the first Brazilian to win a World Championship, to Sally Fitzgibbons’ victory in Fiji despite suffering a broken ear drum, to swell conditions that change by the minute, no other sport offers these types of compelling, unpredictable moments," said Hargrove.

The Billabong Pipe Mastders begins Dec. 9 and runs for about two weeks (weather permitting).

"Chaos Theory is a celebration of the unpredictable," a voiceover explains in the spot. "The uncontrollable. The slightest change can ripple across the globe."

The spot broke this week on WorldSurfLeague.com today, and will run across WSL’s global broadcast partners in the US (ABC), Brazil (ESPN), France (MCS) and Australia (FOX 5 Sports), as well as on Google’s Display Network, Facebook, Twitter, Instagram and other news/social media outlets.

Marketing partners for the World Surf League include Samsung Galaxy, Jeep, GoPro, Vans, Billabong and truth.

The WSL said it has been "committed to improving the quality, quantity and consistency of competitive surfing. In the process, it has become the first truly digital sports league, providing 100% of its content online and for free."

Back to Home Page