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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Mar102010

Visa's Goal: Bring World Cup 'Go Fans' Campaign To The World

Fans get ready for the FIFA World Cup in a Visa campaign spanning the globe.March 10, 2010: Coming off what the company called a successful "Go World" global Winter Olympics campaign, Visa is again going worldwide, this time with its "Go Fans/Go Football" effort to support the upcoming 2010 FIFA World Cup.

Visa is a global partner of FIFA and is the official card of the 2010 World Cup in South Africa as well as the 2014 World Cup in Brazil.

Visa said that "Go Fan" would include TV, print, online, outdoor and experiential activation. It  will be customized for 30 markets to "strengthen the campaign’s relevance in those regions." In addition, customized marketing extensions will utilize the taglines "Go Football" and "Go ___ " (with the name of a particular country, such as Go Brazil). Visa's lead agency for the campaign is TBWA\Chiat\Day, Los Angeles.

Elements of the campaign debuted in Argentina last year. Localized versions of Visa’s first spot in the campaign, “Anthem,” broke earlier this month in Hong Kong, Japan, South Korea and Taiwan. The umbrella spot shows footage of fans in various countries displaying an array of emotions while watching soccer matches.

For the 2010 FIFA World Cup South Africa, 78 markets worldwide will activate Visa FIFA-themed marketing programs. Anchoring the merchant activation is a “Go 2010 Football Experience” offering Visa card holders such unique experiences as a pre-match Stadium Tour, in-game sideline access and game tickets.

“Football fans are unlike any other sports fans in the world,"  Antonio Lucio, CMO for Visa Inc., said in a statement. "We’ve created a campaign that captures these fans’ inspirational passion for the game, taps into their nationalistic pride and reminds them how Visa can help enhance their experience."

According to Lucio, building on the Olympic leg of "Go World" and Visa’s other integrated marketing campaigns in support of global sporting events, "our platform enables us to reinforce the ways that Visa enhances the fan’s World Cup experience while also advancing our own business and that of our clients.”

Visa is one of six global FIFA partners with exclusive global category rights through 2014. Other FIFA global marketing partners are adidas, Coca-Cola,. Emirates, Hyundai Kia Motors and Sony. FIFA World Cup sponsors include McDonald's, Anheuser-Busch (Budweiser), Continental Tire and Castrol.

Q&A: Visa CMO Antonio Lucio

Back to World Cup 2010

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