Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar102010

Visa's Goal: Bring World Cup 'Go Fans' Campaign To The World

Fans get ready for the FIFA World Cup in a Visa campaign spanning the globe.March 10, 2010: Coming off what the company called a successful "Go World" global Winter Olympics campaign, Visa is again going worldwide, this time with its "Go Fans/Go Football" effort to support the upcoming 2010 FIFA World Cup.

Visa is a global partner of FIFA and is the official card of the 2010 World Cup in South Africa as well as the 2014 World Cup in Brazil.

Visa said that "Go Fan" would include TV, print, online, outdoor and experiential activation. It  will be customized for 30 markets to "strengthen the campaign’s relevance in those regions." In addition, customized marketing extensions will utilize the taglines "Go Football" and "Go ___ " (with the name of a particular country, such as Go Brazil). Visa's lead agency for the campaign is TBWA\Chiat\Day, Los Angeles.

Elements of the campaign debuted in Argentina last year. Localized versions of Visa’s first spot in the campaign, “Anthem,” broke earlier this month in Hong Kong, Japan, South Korea and Taiwan. The umbrella spot shows footage of fans in various countries displaying an array of emotions while watching soccer matches.

For the 2010 FIFA World Cup South Africa, 78 markets worldwide will activate Visa FIFA-themed marketing programs. Anchoring the merchant activation is a “Go 2010 Football Experience” offering Visa card holders such unique experiences as a pre-match Stadium Tour, in-game sideline access and game tickets.

“Football fans are unlike any other sports fans in the world,"  Antonio Lucio, CMO for Visa Inc., said in a statement. "We’ve created a campaign that captures these fans’ inspirational passion for the game, taps into their nationalistic pride and reminds them how Visa can help enhance their experience."

According to Lucio, building on the Olympic leg of "Go World" and Visa’s other integrated marketing campaigns in support of global sporting events, "our platform enables us to reinforce the ways that Visa enhances the fan’s World Cup experience while also advancing our own business and that of our clients.”

Visa is one of six global FIFA partners with exclusive global category rights through 2014. Other FIFA global marketing partners are adidas, Coca-Cola,. Emirates, Hyundai Kia Motors and Sony. FIFA World Cup sponsors include McDonald's, Anheuser-Busch (Budweiser), Continental Tire and Castrol.

Q&A: Visa CMO Antonio Lucio

Back to World Cup 2010

Back to Home Page