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NEWS REAL

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Defy, based in Denver, which calls itself the world’s first mainstream hemp extract performance beverage built specifically for athletes,  has official launched what it said is the first CBD-infused performance drink in the U.S. Founding partners include Pro Football Hall of Famer Terrell Davis. According to Davis, “My hope is that with CBD’s growing awareness, the right studies will help influence accepted use for professional athletes. We’re at the forefront of one of the biggest movements in health.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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NBA Finals: Legends Rise See More Ads Below

 

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Dec212009

Woods Gets Tagged By Tag Heuer, But Here's Why The 2010 Watch Is On

By Barry Janoff, Executive Editor

Tag Heuer said it would downscale current efforts with Woods but left the door open for future campaigns. (Photo: PRNewswire/Tag Heuer)December 21, 2009: The latest update on the Tiger Woods marketing/sponsorship scorecard: Tag Heuer has decided to "downscale" its marketing efforts with Woods while he takes time off from active play to resolve personal issues. The Swiss watch maker, however, did say it would continue its relationship with him. That puts them on-par with Gillette, which also said it would curtail marketing with Woods during this time, and Gatorade, which said it ended its Woods' signature Tiger Focus line but would keep him in their stable of sports endorsers. For Woods, that keeps the door open for future potential marketing efforts with Tag Heuer, Gatorade and Gillette.

To date, only Accenture has completely severed the alliance it had with the golfer, claiming he no longer was "the right representative" for them. Woods had been aligned with the consulting company since 2003 and was a major reason the firm successfully transitioned from its former incarnation as Andersen Consulting. Other marketing partners, led by Nike, EA Sports and Upper Deck, have supported the man who has brought them untold millions in revenue. AT&T said it is still evaluating its position with him.

Woods had been earning about $100 million a year from endorsements in 2008 when General Motors' Buick division, in the midst of an economic battlefield, GM decided to severe ties with the golfer after nine years and a year before their current marketing partnership was due to end. Under terms of the severance deal, Woods was to continue driving GM vehicles through 2009. When he was involved in his now infamous accident during the early morning hours of Nov. 27 he was driving a black GM Cadillac Escalade loaned to him by the company.

In 2009, Woods was expected to earn more than $90 million in endorsements, nearly twice that of fellow golfer Phil Mickelson, who is second among athletes in annual endorsement deals.

According to a statement from Jean-Christophe Babin, CEO for Tag Heuer, a division of LVHM Moet Hennessy Louis Vuitton, "The partnership with Tiger Woods will continue but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation."

Tag Heuer's decision came almost simultaneously with Woods being named the PGA Player of the Year as voted by his fellow pro golfers and on the heels of being named Athlete of the Decade by the Associated Press.

Woods' situation leads to two major questions: Will sponsors sour on golf? And, when he does return to the tour, won't everyone be watching, meaning that TV ratings would be through the roof?

Regarding the first question, sponsors have not penalized the PGA Tour by dropping marketing alliances and event sponsorships due to the Woods fallout.  BMW, in fact, signed a two-year extension of its partnership with the PGA Tour on Dec. 17, even as the Woods' scandal was still escalating. "We are delighted to extend our partnership with the PGA Tour," Jim O'Donnell, President of BMW of North America, said in a statement. "The BMW Championship affords us an opportunity to connect with our owners and golf fans around the United States,

That same day, the PGA Tour's Nationwide Tour said that an additional event, the Mylan Classic, would be scheduled for September.

"We are delighted with the continuing support of our sponsors and tournament organizations," PGA Tour  commissioner Tim Finchem said in a statement on Dec. 18. "Their strong commitment to the Tour ensures that a positive impact continues to be made in both the communities that host Tour events and the lives that are touched through the benefiting charities. This commitment is a powerful statement about the quality of the PGA Tour and its sponsors. We look forward to another memorable season of spectacular performances by our players and to continuing our mission of giving back in the communities where we play."

History regarding athletes shows that sponsors and the public can generally be forgiving regarding indiscretions, no matter how severe. NBA star Kobe Bryant was accused of sexual assault in 2003. At the time he was earning about $35 million in endorsements. The case was settled out of court. He now makes about $15-$20 million in endorsements. And Michael Phelps, who became marketing gold in winning eight gold medals at the 2008 Olympics in Beijing, was considered off-limits for a time after a photograph of him with marijuana paraphernalia  became public in late 2008. But only one sponsor (Kellogg) cut ties and he has since starred in a new campaign for Subway.

Peter Clay of Gillette (left), Peter Moore of EA Sports (right) with Woods during 2008 event alligning all three in a marketing deal. Gillette is currently curtailing ads with Woods while EA Sports continues to support him. (Photo: PRNewswire/Gillette/EA Sports)Regarding Woods' return, until the man himself reveals his plans, speculation rules the day. But broadcast partners CBS, NBC, TNT, ESPN and the Golf Channel all have to be waiting with baited breath to be the first to show Woods' official return to the greens. But there is no doubt that his return to active play would send ratings through the roof, which always is good news for sponsors and marketing partners, who look at the turn of events in 2008 when Woods missed much of the 2008 season and ratings dropped by about 50%. Among the possible return events:

• AT&T Pebble Beach (Calif.) National Pro-Am, Feb. 11-14 (Golf Channel/CBS)
The Masters, Augusta, Ga., April 6-11 (ESPN/CBS)
• The Players Championship, TPC Sawgrass, Pointe Vedra Beach, Fla., May 6-9 (Golf Channel/NBC)
The U.S. Open, Pebble Beach, Calif., June 17-20 (ESPN/NBC)
• World Golf Championships-Bridgestone Invitational, Akron, Ohio Aug. 2-8 (Golf Channel/CBS)

And just to show that marketers are ready to align with Woods, Corona Cigar Co., based in Woods' stomping ground in Orlando, has offered him an endorsement deal of $100,000. "We welcome Tiger to our stores any time and are quite serious about the sponsorship offer," Jeff Borysiewicz, the company's president and founder, said in a statement. Borysiewicz claimed that Woods, who has been known to enjoy cigars, has been a customer.

Woods Numbers Among Marketers Down, But Still Up

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