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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Apr052010

Tiger Woods Presses The Flesh At The Masters On Marketing, Motivation

April 5, 2010: Admitting that he "made a lot of mistakes and totally understand why" sponsors would drop him, Tiger Woods took the next step toward rehabilitating relationships with family, friends, fellow golfers and marketing partners during a 30-minute press conference at The Masters in Augusta, Ga.

The session on April 5, moderated by the PGA Tour, included more than 200 members of the press, Woods' largest single media gathering since his accident on Thanksgiving Day. The life-changing incident uncovered a private-now-public life that has included marital infidelities, "lies and deceit" as Woods himself put it and broken alliances with several sponsors.

Woods, who earned in excess of $100 million from endorsements in 2008, has seen that figure cut about in half, with Accenture, AT&T and PepsiCo's Gatorade cutting ties. Concurrently, Nike has remained loyal to the man whose presence was the driving force behind the creation of the Nike Golf division, and vice versa. Woods wore a Nike golf shirt to the press conference, as he has during a practice round on the course earlier in the day when he also wore a Nike hat. The only other visible logo was Woods' personal TW, which appeared on his hat at the press conference and, earlier in the day, on his golf bag.

Woods answered questions ranging from the early morning accident in November to his rehab to his relationships with fans, pro golfers and marketers moving forward.

"Do I understand why they dropped me?" Woods responded to a question about his former sponsors. "Of course. I made a lot of mistakes in my life and I totally understand why they would do that."

Woods said that he and his representatives have been in touch with his sponsors during the five months since his accident. "Hopefully I can prove to the other companies going forward that I am a worthy investment, that I can help their company grow and represent them well."

Woods stated that "I felt like I was representing companies well in the past," but was quick to qualify, "then again, I wasn't doing it the right way because of what I was engaged in."

Woods said that he was nervous when he made his way to a practice round — "I didn't know what to expect" — and that he was surprised by the amount of support he received from fans and other players. Potential good news for the marketers that remained loyal to him: "The encouragement I got, it blew me away," Woods said.

The first two rounds of The Masters will be shown on ESPN April 8-9, which has been running a promo that includes Woods. CBS picks up coverage on April 10-11. Nike is said to be unveiling a spot with Woods in conjunction with The Masters, Woods' first pro golf appearance since winning the Australian Masters in Melbourne in mid-November.

EA Sports has not backed away from its alliance with the beleaguered golfer, in fact unveiling two titles since December, Tiger Woods PGA Tour 11 (due for release in June) and Tiger Woods PGA Tour Online, which gets its official release with marketing support this week. Like Nike, EA's strategy is as much altruistic as financial: The company said that since the launch of Tiger Woods PGA Tour 99, the franchise has sold more than 25 million units worldwide.

TV ratings thus far this year without Woods have been down about 50%, according to industry analysts. That tracks in line with a TV ratings decline in 2008 when Woods had knee surgery. Ratings are expected to set new records on ESPN this week, which has devoted its full family of networks to coverage. Should he make the cut, CBS also is expected to garner record ratings over the weekend. Ironically, among the companies that could see a significant bump due to their alliance with The Masters is AT&T; IBM and ExxonMobil also are among the major sponsors of the event.

Woods' other marketing partners include P&G's Gillette, Tag Heuer, Upper Deck, NetJets and TLC Vision.

Woods offered an apology to other pro golfers who have endured questions from the media, related that his wife Elin and family would not be attending The Masters and revealed that he has been working his way back into golf shape over the past months even while attending a rehabilitation clinic "for personal reasons."

Full transcript of Tiger Woods' April 5 press conference is here.

Tiger Woods Again Seeks To Become The Masters Of His Own Domain

Marketing Partners Have Tiger's Back As Woods Goes Public

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