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NEWS REAL

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Tennis Channel will debut an original series, The Ten, Nov. 11, the first of eight hour-long countdown shows with a different list each week. Begins with The Ten: Men (ten best men's tennis players of all time) then Women, Trailblazers, Seasons, Hotheads, Upsets, Americans, Rivalries. Jason Biggs hosts.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Kevin Cash Tampa Bay Rays
• Alex Cora Boston Red Sox
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Bud Black Colorado Rockies
• Craig Counsell Milwaukee Brewers
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

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No. 1 Colleges Since '92
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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr052010

Tiger Woods Presses The Flesh At The Masters On Marketing, Motivation

April 5, 2010: Admitting that he "made a lot of mistakes and totally understand why" sponsors would drop him, Tiger Woods took the next step toward rehabilitating relationships with family, friends, fellow golfers and marketing partners during a 30-minute press conference at The Masters in Augusta, Ga.

The session on April 5, moderated by the PGA Tour, included more than 200 members of the press, Woods' largest single media gathering since his accident on Thanksgiving Day. The life-changing incident uncovered a private-now-public life that has included marital infidelities, "lies and deceit" as Woods himself put it and broken alliances with several sponsors.

Woods, who earned in excess of $100 million from endorsements in 2008, has seen that figure cut about in half, with Accenture, AT&T and PepsiCo's Gatorade cutting ties. Concurrently, Nike has remained loyal to the man whose presence was the driving force behind the creation of the Nike Golf division, and vice versa. Woods wore a Nike golf shirt to the press conference, as he has during a practice round on the course earlier in the day when he also wore a Nike hat. The only other visible logo was Woods' personal TW, which appeared on his hat at the press conference and, earlier in the day, on his golf bag.

Woods answered questions ranging from the early morning accident in November to his rehab to his relationships with fans, pro golfers and marketers moving forward.

"Do I understand why they dropped me?" Woods responded to a question about his former sponsors. "Of course. I made a lot of mistakes in my life and I totally understand why they would do that."

Woods said that he and his representatives have been in touch with his sponsors during the five months since his accident. "Hopefully I can prove to the other companies going forward that I am a worthy investment, that I can help their company grow and represent them well."

Woods stated that "I felt like I was representing companies well in the past," but was quick to qualify, "then again, I wasn't doing it the right way because of what I was engaged in."

Woods said that he was nervous when he made his way to a practice round — "I didn't know what to expect" — and that he was surprised by the amount of support he received from fans and other players. Potential good news for the marketers that remained loyal to him: "The encouragement I got, it blew me away," Woods said.

The first two rounds of The Masters will be shown on ESPN April 8-9, which has been running a promo that includes Woods. CBS picks up coverage on April 10-11. Nike is said to be unveiling a spot with Woods in conjunction with The Masters, Woods' first pro golf appearance since winning the Australian Masters in Melbourne in mid-November.

EA Sports has not backed away from its alliance with the beleaguered golfer, in fact unveiling two titles since December, Tiger Woods PGA Tour 11 (due for release in June) and Tiger Woods PGA Tour Online, which gets its official release with marketing support this week. Like Nike, EA's strategy is as much altruistic as financial: The company said that since the launch of Tiger Woods PGA Tour 99, the franchise has sold more than 25 million units worldwide.

TV ratings thus far this year without Woods have been down about 50%, according to industry analysts. That tracks in line with a TV ratings decline in 2008 when Woods had knee surgery. Ratings are expected to set new records on ESPN this week, which has devoted its full family of networks to coverage. Should he make the cut, CBS also is expected to garner record ratings over the weekend. Ironically, among the companies that could see a significant bump due to their alliance with The Masters is AT&T; IBM and ExxonMobil also are among the major sponsors of the event.

Woods' other marketing partners include P&G's Gillette, Tag Heuer, Upper Deck, NetJets and TLC Vision.

Woods offered an apology to other pro golfers who have endured questions from the media, related that his wife Elin and family would not be attending The Masters and revealed that he has been working his way back into golf shape over the past months even while attending a rehabilitation clinic "for personal reasons."

Full transcript of Tiger Woods' April 5 press conference is here.

Tiger Woods Again Seeks To Become The Masters Of His Own Domain

Marketing Partners Have Tiger's Back As Woods Goes Public

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