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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun182014

Tiger Woods, Foundation Find New Deals On The Green With MusclePharm, Acura 

By Barry Janoff

June 18, 2014: Tiger Woods, who has been inactive on the pro golf circuit since undergoing back surgery on a pinched nerve in late March, is none the less quite active on the marketing and sponsorship circuit.

Two new alliances were unveiled today (June 18), one with Woods and the other with his Tiger Woods Foundation.

In the former, performance-lifestyle sports nutrition company MusclePharm Corp. said it has signed a multi-year endorsement with Woods. Under terms of the pact, the former world's No. 1 ranked golfer would appear in marketing and make personal appearances, and MusclePharm would get sponsorship of Woods' golf bag.

Financial terms of the partnership, which officially begins July 1, were not disclosed.

MusclePharm replaces Fuse Science in the category on Woods' roster and golf bag.

In a separate deal, Acura has signed on to become the official vehicle for the Tiger Woods Foundation. The multi-year pact includes "vehicle and philanthropic support" for the foundation's efforts in advancing education programs for underserved and low-income students.

Financial terms were not revealed.

Acura said it would have a "significant presence" at all three Tiger Woods Foundation supported golf tournaments, starting with the 2014 Quicken Loans National Tournament at Congressional Country Club, Bethesda, Md., June 23-29. Acura will be providing more than 180 vehicles for use at the tournament and will host product displays for guests at the event.

Acura also will have a significant presence at the Deutsche Bank Championship (Aug. 27-Sept.1) and the World Challenge (Dec. 1-7).

Other Woods sponsors include Kowa, NetJets, Rolex, Nike Golf And Upper Deck.

"[Tiger Woods] is an elite athlete possessing legendary work ethic and determination, as well as a focus on remaining in top physical shape."

"Tiger Woods is more than a golfer," Brad Pyatt, chairman and CEO for MusclePharm, Denver, said in a statement. "He is an elite athlete possessing legendary work ethic and determination, as well as a focus on remaining in top physical shape. We are excited to work with Tiger to bring more attention to nutritional science and how it can enhance strength and overall athletic performance — and most importantly — fuel athletes safely."

MusclePharm and Fuse Science have crossed paths in the sports endorsement territory before. The most notable incident may have been in 2011 when Fuse signed a five-year deal with then NFL Philadelphia Eagles quarterback Michael Vick. Fuse canceled the deal two weeks later when MusclePharm claimed in a news release that Vick had signed an exclusive endorsement deal with them in the sports nutrition category.

In the automotive category, Woods himself had a long-standing alliance with General Motors' Buick brand, which ended after eight years in 2008 when the company was facing intense financial challenges. The next year, Woods began to lose other endorsement deals when a one-car accident over Thanksgiving weekend became the catalyst to revelations in Woods' personal life that led such companies as AT&T, Gatorade, Kellogg's and Accenture to either end or not renew their alliances.

At one time, Woods was pulling in about $120 million annually from endorsement deals. He is currently earning about $55 million from marketing deals, according to Forbes.

"The relationship with the Tiger Woods Foundation further strengthens Acura's already deep ties to the game of golf while benefiting an organization that is advancing educational efforts critical to this nation in the areas of math, science and engineering," Michael Accavitti, svp and division manager for Acura, said in a statement. "We look forward to working with the Tiger Woods Foundation over the next three years."

In addition to Woods, MusclePharm's endorsement roster includes Arnold Schwarzenegger and NFL players Eric Decker and Colin Kaepernick. MusclePharm is also the official supplement provider for UFC and USA Wrestling.

Regarding his physical status, Woods' agent, Mark Steinberg told ESPN this week that Woods "feels better each day and is extending his swing as he progresses."

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