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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Thursday
Jun032010

Despite Turmoil, EA Sports Stays The Course With New Tiger Woods Marketing

Tiger Woods gets advice from NFL coaching legend Mike Ditka in new EA Sports campaign.June 3, 2010: Tiger Woods, who is still dealing with personal problems off the golf course, remains a viable spokesman on the course, at least in the eyes of EA Sports. The videogame company, which has remained one of Woods' staunchest supporters during histime of personal trouble, puts the golfer front and center alongside former NFL coach Mike Ditka and other golfers in a new campaign for Tiger Woods PGA Tour 11.

A TV spot will launch on June 3 on ABC during Game 1 of the NBA Finals between the Los Angeles Lakers and Boston Celtics. Woods also will be featured in a series of videos breaking online this week.

Support includes ESPN.com, SI.com, FoxSports.com, SportingNews.com and Sports.Yahoo.com. The campaign was created by Heat, San Francisco. Wieden + Kennedy, Portland, is the media agency. Spend for the campaign was not disclosed.

This is the second new spot featuring Woods since a Thanksgiving Day accident led to the unraveling of his personal life. A Nike commercial with Woods was released during the Masters in April. Woods has lost about $30 million in endorsement deals from Accenture, AT&T and PepsiCo's Gatorade.

EA Sports, however, has unveiled two new products since December. According to the company, since the release of Tiger Woods PGA Tour 99, Tiger Woods' videogames have sold more than 25 million units worldwide.

"He has sponsors, but our role with him is much bigger than that. His name is on our product. He is in our product." — Peter Moore, EA Sports

"He has sponsors, but our role with him is much bigger than that. His name is on our product. He is in our product," Peter Moore, president of EA Sports, told NYSportsJournalism during an earlier interview. "This is much different from other companies that have used him mainly as an endorsement figurehead. There has never been any doubt that Tiger Woods is currently the greatest golfer in the world and will be so until someone proves that otherwise. Over the past 12 years there has been a great mutual relationship between Tiger Woods and EA and we intend for that to continue."

EA Sports said that the campaign's concept is “All the excitement of team sports meets golf . . .  now with team play.” Tag: “Welcome to team golf.” The campaign breaks to coincide with Woods defending his title at the Memorial Tournament.

In the TV spot, which will air in 30- and 60-second versions, crowds reminiscent of football and soccer games cheer on Team America (Tiger and Rickie Fowler) taking on Team Europe (Ian Poulter and Edoardo Molinari). Ditka calls Team America in for a huddle and advises in football terms, "Tiger, we're going to lay out and make sure we get the putt." When Woods sinks the winning putt, cheerleaders go wild and the crowd reacts similarly to a sign that reads, "Go crazy." (Watch it here.)

EA Sports mash-up in new videos, with curlers guding Tiger Woods' shot into the hole.Also breaking online beginning this week are five hybrid team sport/golf videos. In them, curling sweepers guide Tiger’s putt to the hole, Team Europe shoots basketball three-pointers with a pitching wedge, a hockey goalie stops three Ian Poulter drives-on-goal (on a fourth he scores) and a soccer netminder leaps to block Tiger’s putt. An omnibus combines all those sports, plus football. The voiceover for all online videos is ESPN announcer Scott Van Pelt.

Tiger Woods PGA Tour 11 for Xbox, PlayStation and Wii is scheduled to hit retailers on June 8.

"We’ve taken a much different approach than Nike did in their well-publicized TV spot that aired during the Masters in April," Moore wrote on his EA Sports blog. "But after a tumultuous six months, both off-and now on-the course, we were ready to see the world’s best golfer smiling, laughing and having fun, something that you’ll see in abundance in these creative spots."

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July 21, 2011 | Unregistered CommenterPetersHillary22

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