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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar092010

Tiger Woods Shares 'PGA Tour 11' Box Cover, But Still An EA Sports Star

March 9, 2010: Electronic Arts continues to be the most prolific of Tiger Woods' marketing partners, not only talking the talk in support of the beleaguered golfer but also walking the walk with new products. EA Sports, which launched Tiger Woods PGA Tour Online this past December, has now unveiled Tiger Woods PGA Tour 11 featuring Ryder Cup action, which will be available on June 8 for the Wii, Xbox 360, PlayStation 3 and iPhone platforms.

The Ryder Cup, a competition hosted by Ryder Cup Europe and the PGA of America, brings together the best American and European golfers in a team competition format, Woods is featured on the videogame cover representing the U.S. team, sharing the spotlight with Rory McIlroy from Northern Ireland representing the European team. The 2010 Ryder Cup will be played Oct. 1-3 at The Celtic Manor Resort in Wales.

Woods currently is on a self-imposed hiatus from golf, but observers feel he could return prior to The Masters in April. Although he has lost Accenture, AT&T and PepsiCo's Gatorade as marketing partners since his marital infidelity problems became public, his sponsorship roster still includes EA, Nike, Tag Heuer, Gillette, NetJets, TLC Vision and Upper Deck. As recently as 2008, Woods was earning an estimated $100 million annually from endorsements; that figure is down to about $55-$60 million, according to analysts.

Following his nationally broadcast public apology on Feb. 19, Woods received words of support from several of his marketing partners, but none stronger than from EA Sports president Peter Moore.

"He remains one of the greatest athletes in history, and as a long-standing partner, we look forward to seeing Tiger back on the golf course when the time is right for him and his family," Moore said in a statement. "Many of you have inquired if our relationship with Tiger will change. Our official response: Our strong relationship with Tiger, for more than a decade, remains unchanged.”

McIlroy, currently ranked 9th according to the Official World Golf Rankings, had five top 10 PGA Tour finishes in 2009 and made the cut in all four majors.

“This is a huge honor for me to be the on the cover with Tiger Woods as I grew up idolizing Tiger,” McIlroy said in a statement. “The Ryder Cup has always been my favorite sporting event and the tournament is being played at The Celtic Manor Resort in Wales in 2010. Also, I’m hopeful to have an opportunity to represent the European team later in the year – it’s all very special.”

In Tiger Woods PGA Tour 11, players have the ability to participate in team play and will also  be able to take a team online via the Xbox 360 and PlayStation 3. A first for the franchise, EA said this new mode will allow up to 24 players to compete head-to-head as members of team. Team members can also talk strategy with their teammates over Xbox Live or PlayStation Network. Tiger Woods PGA Tour 11 on the Wii offers two all-new enhanced swing mechanics while using the Wii MotionPlus.

EA Sports said that since the launch of Tiger Woods PGA Tour 99 the franchise has sold more than 25 million units worldwide.

Marketers Have Tiger's Back As Woods Goes Public

Tiger Woods Speaks, But Will His Voice Resonate With Marketers, Fans?

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