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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Sep252013

Shades Of Ricky Bobby: Wonder Bread Back On Shelves, On Track In Nascar

By Barry Janoff

September 25, 2013: When executives at Hostess decided to close shop in late 2012, one of the brands that went down was Wonder Bread.

But as fans of Nascar can tell you, everything that goes around comes around. Which is apropos here.

Flower Foods, the new owners of Wonder Bread, said that the brand would return to shelves this week and also that an alliance with driver Kurt Busch would put its logo in the Nascar landscape.

Busch, who drives the No. 78 Furniture Row Chevrolet SS, will begin sporting the Wonder Bread logo beginning with the Nascar Sprint Cup Race at Talladega Superspeedway on Oct. 20.

Financial terms were not disclosed.

The deal is somewhat reminiscent of the 2006 comedy, Talladega Nights: The Ballad of Ricky Bobby, in which the title character race car driver, played by Will Ferrell, drove under the lead sponsorship — and sported numerous logos of — Wonder Bread.

"There is nothing more American than Wonder Bread and Nascar," Keith Aldredge, vp-marketing for Flowers Foods, said in a statement. "We're thrilled to be partnering with Kurt Busch and the Furniture Row Racing team to debut the Wonder car at the Talladega Superspeedway. Having such an incredible driver wear the bright colors of Wonder will make for a truly memorable all-American race experience."

Flower Foods said that along with the Wonder car, marketing support would include the Wonder hot air balloon.

Wonder Bread is also partnering with Children's Miracle Network Hospitals, which raises funds and awareness for 170 children's hospitals in local communities across North America. For every loaf of Wonder Classic White and Wonder Whole Grain White bread sold between Oct. 1-Dec. 31, 2013, Wonder said it would donate five cents to CMN Hospitals (up to a maximum donation of $250,000).

"This motorsports partnership definitely carries a special feeling with two American icons coming together — Wonder Bread and Nascar."

According to Busch, who ranks seventh in the Nascar Sprint Cup Series standings heading into this weekend's race in Dover International Speedway, "This motorsports partnership definitely carries a special feeling with two American icons coming together — Wonder Bread and Nascar — at one of America's legendary racetracks. And the sponsorship also has a nostalgic feel for me since Wonder bread was a household staple while growing up in Las Vegas."

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