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NEWS REAL

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Tennis Channel will debut an original series, The Ten, Nov. 11, the first of eight hour-long countdown shows with a different list each week. Begins with The Ten: Men (ten best men's tennis players of all time) then Women, Trailblazers, Seasons, Hotheads, Upsets, Americans, Rivalries. Jason Biggs hosts.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Kevin Cash Tampa Bay Rays
• Alex Cora Boston Red Sox
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Bud Black Colorado Rockies
• Craig Counsell Milwaukee Brewers
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr082011

Sure Thing: WNBA Continues To Score Jersey-Front Sponsorship Deals

Players and executives from the Washington Mystics join with Inova reps to unveil their new deal and jerseys.April 7, 2011: In what executives called the largest deal in team history, the Washington Mystics have signed a multi-faceted "marquee partnership" with Inova Health System, which will be anchored with jersey-front branding on home and away jerseys, shooting shirts and community apparel beginning with 2011 WNBA season.

The Mystics are the fifth WNBA team to sign a jersey-front branding deal. The others are the Phoenix Mercury (Lifelock), Los Angeles Sparks (Farmers Insurance), Seattle Storm (Microsoft search engine Bing) and the New York Liberty (Foxwoods Resort Casino).

Financial terms of the alliance were not disclosed. Inova Health System is a not-for-profit healthcare system based in Northern Virginia that consists of hospitals and other health services.

The deal coincides with adidas unveiling WNBA uniforms with Revolution 30 technology and women’s basketball specific TechFit base layers. Revolution 30 uniforms, which were introduced by NBA players this season,  are 30% lighter and dry twice as fast as previous uniforms, according to adidas. All 12 WNBA teams will wear the new uniforms beginning this season, which tips off on June 3.  

As part of the alliance with the Mystics, Inova Health System will have signage and other touchpoints within Verizon Center and marketing that includes TV, print and Internet. Inova Health System also becomes the presenting partner of the Mystics and NBA Washington Wizards Youth Basketball Camps. Inova Health System will receive co-branding on signage pertaining to camps and clinics, in-arena recognition at all Mystics and Wizards home games and presence in marketing and social media platforms.

A major focus of the relationship will be to "design a program that will help improve the overall health of the community by promoting various initiatives and awareness programs."

Candace Parker models the Los Angeles Sparks new adidas jerseys, complete with Farmers Insurance jersey-front branding.According to Mystics' COO Greg Bibb, "We look forward to wearing the Inova name on our uniform with great pride while we work together with their outstanding personnel to create a platform focused on childhood obesity, women’s health issues and preventative health."

Inova's first public on-court role with the Mystics will be during a scrimmage against the visiting China national women's basketball team on May 23. On May 26, Inova will be title sponsor of the Mystics’ third annual School Day Game, a pre-season contest against the Chicago Sky during which students from the Washington metropolitan area will watch the game in conjunction with a variety of educational components.

“Working together as professional caregivers and professional athletes, we know there is nothing more important than the health of our community,” Mark Stauder, president and COO of Inova Health System, said in a statement. “Inova’s teaming up with the Washington Mystics is a natural outgrowth of shared commitments to preventative care, chronic disease management and healthy lifestyle behaviors.  Together, we will make better use of our resources to transform our community’s health, empowering individuals through excellence in patient care, education and research.”
 
Said Bibb, "Not only is the Inova partnership the largest in terms of scope and  commitment in the history of the Mystics, it is also one of the most important in terms of the opportunity it creates for us to make positive change throughout the greater Washington, D.C., region."

Is The WNBA Taking A Gamble With Casino Jersey-Front Branding?

Los Angeles Sparks Add Marketing Insurance With Farmers Insurance Jersey Deal

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