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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Apr082011

Sure Thing: WNBA Continues To Score Jersey-Front Sponsorship Deals

Players and executives from the Washington Mystics join with Inova reps to unveil their new deal and jerseys.April 7, 2011: In what executives called the largest deal in team history, the Washington Mystics have signed a multi-faceted "marquee partnership" with Inova Health System, which will be anchored with jersey-front branding on home and away jerseys, shooting shirts and community apparel beginning with 2011 WNBA season.

The Mystics are the fifth WNBA team to sign a jersey-front branding deal. The others are the Phoenix Mercury (Lifelock), Los Angeles Sparks (Farmers Insurance), Seattle Storm (Microsoft search engine Bing) and the New York Liberty (Foxwoods Resort Casino).

Financial terms of the alliance were not disclosed. Inova Health System is a not-for-profit healthcare system based in Northern Virginia that consists of hospitals and other health services.

The deal coincides with adidas unveiling WNBA uniforms with Revolution 30 technology and women’s basketball specific TechFit base layers. Revolution 30 uniforms, which were introduced by NBA players this season,  are 30% lighter and dry twice as fast as previous uniforms, according to adidas. All 12 WNBA teams will wear the new uniforms beginning this season, which tips off on June 3.  

As part of the alliance with the Mystics, Inova Health System will have signage and other touchpoints within Verizon Center and marketing that includes TV, print and Internet. Inova Health System also becomes the presenting partner of the Mystics and NBA Washington Wizards Youth Basketball Camps. Inova Health System will receive co-branding on signage pertaining to camps and clinics, in-arena recognition at all Mystics and Wizards home games and presence in marketing and social media platforms.

A major focus of the relationship will be to "design a program that will help improve the overall health of the community by promoting various initiatives and awareness programs."

Candace Parker models the Los Angeles Sparks new adidas jerseys, complete with Farmers Insurance jersey-front branding.According to Mystics' COO Greg Bibb, "We look forward to wearing the Inova name on our uniform with great pride while we work together with their outstanding personnel to create a platform focused on childhood obesity, women’s health issues and preventative health."

Inova's first public on-court role with the Mystics will be during a scrimmage against the visiting China national women's basketball team on May 23. On May 26, Inova will be title sponsor of the Mystics’ third annual School Day Game, a pre-season contest against the Chicago Sky during which students from the Washington metropolitan area will watch the game in conjunction with a variety of educational components.

“Working together as professional caregivers and professional athletes, we know there is nothing more important than the health of our community,” Mark Stauder, president and COO of Inova Health System, said in a statement. “Inova’s teaming up with the Washington Mystics is a natural outgrowth of shared commitments to preventative care, chronic disease management and healthy lifestyle behaviors.  Together, we will make better use of our resources to transform our community’s health, empowering individuals through excellence in patient care, education and research.”
 
Said Bibb, "Not only is the Inova partnership the largest in terms of scope and  commitment in the history of the Mystics, it is also one of the most important in terms of the opportunity it creates for us to make positive change throughout the greater Washington, D.C., region."

Is The WNBA Taking A Gamble With Casino Jersey-Front Branding?

Los Angeles Sparks Add Marketing Insurance With Farmers Insurance Jersey Deal

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