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• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
May172018

Change. Equality. Unity. WNBA Campaign Champions 'Take A Seat. Take A Stand' 

By Barry Janoff

May 17, 2018: In what may be regarded as one of the biggest cause-marketing season-long initiatives tied to a pro league, the WNBA has launched “Take a Seat, Take a Stand,” a women and girls empowerment program that will grown throughout the year and beyond.

Beginning with the start of the season on May 18, for each ticket purchased, the WNBA will donate $5 to one of six organizations working with the league (of each fan's choosing). People can also elect to donate tickets directly to one of the organizations. 

In addition, for each ticket purchased, the WNBA will donate a ticket to “send a young woman or girl to a game to inspire her by the strength, talent and leadership of the women of the WNBA.”

The six organizations are Planned Parenthood, It’s On Us, GLSEN, MENTOR, Bright Pink and The United State of Women.

People will also have the option to support local organizations in all 12 teams’ communities, which will vary by city.

“For 22 years, the WNBA and its players — women playing at the highest level of their sport — have stood up as role models for millions of women and girls,”  WNBA president Lisa Borders said in a statement.

“With ‘Take a Seat, Take a Stand,’ we are proud to come together as a league to stand with our partner organizations, our fans and the many inspiring women raising their voices for change in the current women’s movement.”

Marketing support includes TV, Internet, social media and activation within each of the WNBA’s arenas.

Each organization working with the WNBA will also support through their resources.

The lead spot, “Take a Seat, Take a Stand,” shows WNBA players in action and also interacting with fans, as well as highlights from recent marches and movements supporting and empowering girls and women.

Text offers, “We stand for change. We stand for equality. We stand for her. We stand for us. We stand together. This season, your ticket supports more than women’s basketball. It supports women."

The spot plays out to “Can’t Knock Me Down” by Anna Mae.

“We’re so grateful the WNBA is standing up for the 2.4 million patients who rely on Planned Parenthood and supporting issues that affect the health, well-being, and success of women and girls,” Dawn Laguens, evp for Planned Parenthood Federation of America, said in a statement.

“Players have used their platforms to bring attention to inequality and, through ‘Take a Seat, Take a Stand,’ the WNBA is giving fans an opportunity to join them in the fight for social change.”

According to Katie Thiede, CEO for Bright Pink, “Bright Pink is proud to be part of such an important new initiative with the WNBA to empower women and girls to be voices for change.

“The WNBA has been an incredible partner to our organization by helping thousands of women know their risk for breast and ovarian cancer and be their own best health advocates. This program demonstrates the WNBA's strong commitment to women's causes and is a shining example of everything the league represents to our communities.”

The six national partner organizations for “Take a Seat, Take a Stand,” selected for their advocacy on behalf of girls and women:

• Bright Pink: "National nonprofit focused on the prevention and early detection of breast and ovarian cancer in young women."

GLSEN: "National network of students, educators, parents and community leaders working to create safe and inclusive schools for LGBTQ students."

It’s On Us: "Cultural movement aimed at fundamentally shifting the way we think about sexual assault."

MENTOR: "The unifying champion for quality youth mentoring in the United States."

• Planned Parenthood,: "Nation’s leading provider and advocate of high-quality, affordable health care for women, men and young people, as well as the nation’s largest provider of sex education."

• The United State of Women: "National organization for any woman who sees that we need a different America for all women to survive and thrive — and wants to work collectively to achieve it."

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Nike Begins WNBA Jersey Alliance At Draft

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