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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

YouTube: P.K. Subban NHL See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in NBA (1)

Tuesday
Jul182017

WNBA All-Stars Gaining Popularity, Still Seek National Awareness Among Marketers

By Barry Janoff

July 17, 2017: The WNBA began play in 1997 and, over the past 20 years, has produced a plethora of great players, including Lisa Leslie, Tina Thompson, Tamika Catchings, Kappie Pondexter, Swin Cash, Becky Hammon and Sheryl Swoopes; plus a current roster of such players as Maya Moore, Diana Turasi, Sue Bird, Candace Parker, Skylar Diggins-Smith, Elena Delle Donne, Brittney Griner, Breanna Stewart and Tina Charles.

The challenge for the WNBA has been in nationally marketing its stars, whose resumes are stellar but whose faces are not nearly as well known as their counterparts in the NBA.

With the Verizon WNBA All-Star Game scheduled for July 22 (3:30 PM ET ABC in Seattle), the league would like to see its players get more national acclaim. (See TV spot here.)

"Although awareness among most WNBA players is low, they present a unique combination of strength and beauty scoring high for marketable attributes," according to a new study from research and consulting firm E-Poll, Encino, Cal. Those attributes: "Dynamic, Confident, Physically Fit and Talented (Strength); as well as Attractive, Beautiful and Glamorous (Beauty)."

According to E-Poll, the Top 5 WNBA players based on the aforementioned attributes are Breanna Stewart (Seattle Storm), Maya Moore (Minnesota Lynz), Elena Delle Donne (Washington Mystics), Swin Cash (New York Liberty, retired) and Nneka Ogwumike (Los Angeles Sparks).

At No. 7, represented by Jay-Z and Roc Nation Sports, Dallas Wings star Skylar Diggins-Smith is, according to E-Poll, an "advertiser’s dream in addition to her game." E-Poll’s survey said she is at the top or near the top for many attributes.

Also, per E-Poll. "Expected to have a breakout rookie season for the San Antonio Stars, we are tracking where media darling Kelsey Plum’s 53% Appeal will be by the season’s end."

E-Poll, which tracks the careers of thousands of celebrities, politicians and athletes, said that the current rooster of WNBA players might be the most marketing ever. And not solely for reasons of profit.

“The league is empowering its primary target audience, as many women describe the league as ‘inspirational,’ ‘powerful’  and ‘Incredible,’” according to E-Poll. “Men love the WNBA as well calling the league ‘athletic, high action, [and] fast’.”

A campaign to support the 2017 WNBA season supports that latter observation, with one spot, "Tribute," featuring such NBA stars as Stephen Curry, Kyrie Irving, Isaiah Thomas, Anthony Davis, Klay Thompson, Kevin Durant, Kyle Lowry, Jimmy Butler, DeAndre Jordan, DeMar DeRozan Karl-Anthony Towns and Paul George not only proclaiming their respect for the WNBA but also calling out WNBA stars by name.

In addition to marquee partner Verizon, WNBA marketing partners include adidas, American Express, BBVA, Anheuser-Busch (Bud Light), Cisco, ExxonMobil, Gatorade, Jack Daniel’s, JBL, Kaiser Permanente, Kia, Nike, PepsiCo, SAP, Shock Doctor, Spalding, State Farm, Tissot and Under Armour.

E-Poll WNBA Appeal Rankings

1. Breanna Stewart Seattle Storm
2. Maya Moore Minnesota Lynz
3. Elena Delle Donne Washington Mystics
4. Swin Cash New York Liberty (retired)
5. Nneka Ogwumike Los Angeles Sparks
6. Diana Turasi Phoenix Mercury
7. Skylar Diggins-Smith Dallas Wings
8. Sue Bird Seattle Storm
9. Tamika Catchings Indian Fever (retired)
10. Candace Parker Los Angeles Sparks
11. Kelsey Plum San Antonio Stars
12. Brittney Griner Phoenix Mercury


NBA Stars Show Props For WNBA Stars

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