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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jul182017

WNBA All-Stars Gaining Popularity, Still Seek National Awareness Among Marketers

By Barry Janoff

July 17, 2017: The WNBA began play in 1997 and, over the past 20 years, has produced a plethora of great players, including Lisa Leslie, Tina Thompson, Tamika Catchings, Kappie Pondexter, Swin Cash, Becky Hammon and Sheryl Swoopes; plus a current roster of such players as Maya Moore, Diana Turasi, Sue Bird, Candace Parker, Skylar Diggins-Smith, Elena Delle Donne, Brittney Griner, Breanna Stewart and Tina Charles.

The challenge for the WNBA has been in nationally marketing its stars, whose resumes are stellar but whose faces are not nearly as well known as their counterparts in the NBA.

With the Verizon WNBA All-Star Game scheduled for July 22 (3:30 PM ET ABC in Seattle), the league would like to see its players get more national acclaim. (See TV spot here.)

"Although awareness among most WNBA players is low, they present a unique combination of strength and beauty scoring high for marketable attributes," according to a new study from research and consulting firm E-Poll, Encino, Cal. Those attributes: "Dynamic, Confident, Physically Fit and Talented (Strength); as well as Attractive, Beautiful and Glamorous (Beauty)."

According to E-Poll, the Top 5 WNBA players based on the aforementioned attributes are Breanna Stewart (Seattle Storm), Maya Moore (Minnesota Lynz), Elena Delle Donne (Washington Mystics), Swin Cash (New York Liberty, retired) and Nneka Ogwumike (Los Angeles Sparks).

At No. 7, represented by Jay-Z and Roc Nation Sports, Dallas Wings star Skylar Diggins-Smith is, according to E-Poll, an "advertiser’s dream in addition to her game." E-Poll’s survey said she is at the top or near the top for many attributes.

Also, per E-Poll. "Expected to have a breakout rookie season for the San Antonio Stars, we are tracking where media darling Kelsey Plum’s 53% Appeal will be by the season’s end."

E-Poll, which tracks the careers of thousands of celebrities, politicians and athletes, said that the current rooster of WNBA players might be the most marketing ever. And not solely for reasons of profit.

“The league is empowering its primary target audience, as many women describe the league as ‘inspirational,’ ‘powerful’  and ‘Incredible,’” according to E-Poll. “Men love the WNBA as well calling the league ‘athletic, high action, [and] fast’.”

A campaign to support the 2017 WNBA season supports that latter observation, with one spot, "Tribute," featuring such NBA stars as Stephen Curry, Kyrie Irving, Isaiah Thomas, Anthony Davis, Klay Thompson, Kevin Durant, Kyle Lowry, Jimmy Butler, DeAndre Jordan, DeMar DeRozan Karl-Anthony Towns and Paul George not only proclaiming their respect for the WNBA but also calling out WNBA stars by name.

In addition to marquee partner Verizon, WNBA marketing partners include adidas, American Express, BBVA, Anheuser-Busch (Bud Light), Cisco, ExxonMobil, Gatorade, Jack Daniel’s, JBL, Kaiser Permanente, Kia, Nike, PepsiCo, SAP, Shock Doctor, Spalding, State Farm, Tissot and Under Armour.

E-Poll WNBA Appeal Rankings

1. Breanna Stewart Seattle Storm
2. Maya Moore Minnesota Lynz
3. Elena Delle Donne Washington Mystics
4. Swin Cash New York Liberty (retired)
5. Nneka Ogwumike Los Angeles Sparks
6. Diana Turasi Phoenix Mercury
7. Skylar Diggins-Smith Dallas Wings
8. Sue Bird Seattle Storm
9. Tamika Catchings Indian Fever (retired)
10. Candace Parker Los Angeles Sparks
11. Kelsey Plum San Antonio Stars
12. Brittney Griner Phoenix Mercury


NBA Stars Show Props For WNBA Stars

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