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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul182017

WNBA All-Stars Gaining Popularity, Still Seek National Awareness Among Marketers

By Barry Janoff

July 17, 2017: The WNBA began play in 1997 and, over the past 20 years, has produced a plethora of great players, including Lisa Leslie, Tina Thompson, Tamika Catchings, Kappie Pondexter, Swin Cash, Becky Hammon and Sheryl Swoopes; plus a current roster of such players as Maya Moore, Diana Turasi, Sue Bird, Candace Parker, Skylar Diggins-Smith, Elena Delle Donne, Brittney Griner, Breanna Stewart and Tina Charles.

The challenge for the WNBA has been in nationally marketing its stars, whose resumes are stellar but whose faces are not nearly as well known as their counterparts in the NBA.

With the Verizon WNBA All-Star Game scheduled for July 22 (3:30 PM ET ABC in Seattle), the league would like to see its players get more national acclaim. (See TV spot here.)

"Although awareness among most WNBA players is low, they present a unique combination of strength and beauty scoring high for marketable attributes," according to a new study from research and consulting firm E-Poll, Encino, Cal. Those attributes: "Dynamic, Confident, Physically Fit and Talented (Strength); as well as Attractive, Beautiful and Glamorous (Beauty)."

According to E-Poll, the Top 5 WNBA players based on the aforementioned attributes are Breanna Stewart (Seattle Storm), Maya Moore (Minnesota Lynz), Elena Delle Donne (Washington Mystics), Swin Cash (New York Liberty, retired) and Nneka Ogwumike (Los Angeles Sparks).

At No. 7, represented by Jay-Z and Roc Nation Sports, Dallas Wings star Skylar Diggins-Smith is, according to E-Poll, an "advertiser’s dream in addition to her game." E-Poll’s survey said she is at the top or near the top for many attributes.

Also, per E-Poll. "Expected to have a breakout rookie season for the San Antonio Stars, we are tracking where media darling Kelsey Plum’s 53% Appeal will be by the season’s end."

E-Poll, which tracks the careers of thousands of celebrities, politicians and athletes, said that the current rooster of WNBA players might be the most marketing ever. And not solely for reasons of profit.

“The league is empowering its primary target audience, as many women describe the league as ‘inspirational,’ ‘powerful’  and ‘Incredible,’” according to E-Poll. “Men love the WNBA as well calling the league ‘athletic, high action, [and] fast’.”

A campaign to support the 2017 WNBA season supports that latter observation, with one spot, "Tribute," featuring such NBA stars as Stephen Curry, Kyrie Irving, Isaiah Thomas, Anthony Davis, Klay Thompson, Kevin Durant, Kyle Lowry, Jimmy Butler, DeAndre Jordan, DeMar DeRozan Karl-Anthony Towns and Paul George not only proclaiming their respect for the WNBA but also calling out WNBA stars by name.

In addition to marquee partner Verizon, WNBA marketing partners include adidas, American Express, BBVA, Anheuser-Busch (Bud Light), Cisco, ExxonMobil, Gatorade, Jack Daniel’s, JBL, Kaiser Permanente, Kia, Nike, PepsiCo, SAP, Shock Doctor, Spalding, State Farm, Tissot and Under Armour.

E-Poll WNBA Appeal Rankings

1. Breanna Stewart Seattle Storm
2. Maya Moore Minnesota Lynz
3. Elena Delle Donne Washington Mystics
4. Swin Cash New York Liberty (retired)
5. Nneka Ogwumike Los Angeles Sparks
6. Diana Turasi Phoenix Mercury
7. Skylar Diggins-Smith Dallas Wings
8. Sue Bird Seattle Storm
9. Tamika Catchings Indian Fever (retired)
10. Candace Parker Los Angeles Sparks
11. Kelsey Plum San Antonio Stars
12. Brittney Griner Phoenix Mercury


NBA Stars Show Props For WNBA Stars

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