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POLL POSITION

Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

Now thru Jan. 31 (3 PM ET). People can vote for each category here on via Twitter @NFL

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 18-20
• Box Office Jan. 18-20
1. Glass $40.6M
2. The Upside $15.7M
3. Dragon Ball Super: Broly $10.7M
4. Aquaman $10.3M
5. Spider-Man: Into the Spider-Verse $7.3M
6. A Dog’s Way Home $7.1M
7. Escape Room $5.3M
8. Mary Poppins Returns $5.2M
9. Bumblebee $4.7M
10. On the Basis of Sex $4M
Source: Box Office Mojo

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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul182017

WNBA All-Stars Gaining Popularity, Still Seek National Awareness Among Marketers

By Barry Janoff

July 17, 2017: The WNBA began play in 1997 and, over the past 20 years, has produced a plethora of great players, including Lisa Leslie, Tina Thompson, Tamika Catchings, Kappie Pondexter, Swin Cash, Becky Hammon and Sheryl Swoopes; plus a current roster of such players as Maya Moore, Diana Turasi, Sue Bird, Candace Parker, Skylar Diggins-Smith, Elena Delle Donne, Brittney Griner, Breanna Stewart and Tina Charles.

The challenge for the WNBA has been in nationally marketing its stars, whose resumes are stellar but whose faces are not nearly as well known as their counterparts in the NBA.

With the Verizon WNBA All-Star Game scheduled for July 22 (3:30 PM ET ABC in Seattle), the league would like to see its players get more national acclaim. (See TV spot here.)

"Although awareness among most WNBA players is low, they present a unique combination of strength and beauty scoring high for marketable attributes," according to a new study from research and consulting firm E-Poll, Encino, Cal. Those attributes: "Dynamic, Confident, Physically Fit and Talented (Strength); as well as Attractive, Beautiful and Glamorous (Beauty)."

According to E-Poll, the Top 5 WNBA players based on the aforementioned attributes are Breanna Stewart (Seattle Storm), Maya Moore (Minnesota Lynz), Elena Delle Donne (Washington Mystics), Swin Cash (New York Liberty, retired) and Nneka Ogwumike (Los Angeles Sparks).

At No. 7, represented by Jay-Z and Roc Nation Sports, Dallas Wings star Skylar Diggins-Smith is, according to E-Poll, an "advertiser’s dream in addition to her game." E-Poll’s survey said she is at the top or near the top for many attributes.

Also, per E-Poll. "Expected to have a breakout rookie season for the San Antonio Stars, we are tracking where media darling Kelsey Plum’s 53% Appeal will be by the season’s end."

E-Poll, which tracks the careers of thousands of celebrities, politicians and athletes, said that the current rooster of WNBA players might be the most marketing ever. And not solely for reasons of profit.

“The league is empowering its primary target audience, as many women describe the league as ‘inspirational,’ ‘powerful’  and ‘Incredible,’” according to E-Poll. “Men love the WNBA as well calling the league ‘athletic, high action, [and] fast’.”

A campaign to support the 2017 WNBA season supports that latter observation, with one spot, "Tribute," featuring such NBA stars as Stephen Curry, Kyrie Irving, Isaiah Thomas, Anthony Davis, Klay Thompson, Kevin Durant, Kyle Lowry, Jimmy Butler, DeAndre Jordan, DeMar DeRozan Karl-Anthony Towns and Paul George not only proclaiming their respect for the WNBA but also calling out WNBA stars by name.

In addition to marquee partner Verizon, WNBA marketing partners include adidas, American Express, BBVA, Anheuser-Busch (Bud Light), Cisco, ExxonMobil, Gatorade, Jack Daniel’s, JBL, Kaiser Permanente, Kia, Nike, PepsiCo, SAP, Shock Doctor, Spalding, State Farm, Tissot and Under Armour.

E-Poll WNBA Appeal Rankings

1. Breanna Stewart Seattle Storm
2. Maya Moore Minnesota Lynz
3. Elena Delle Donne Washington Mystics
4. Swin Cash New York Liberty (retired)
5. Nneka Ogwumike Los Angeles Sparks
6. Diana Turasi Phoenix Mercury
7. Skylar Diggins-Smith Dallas Wings
8. Sue Bird Seattle Storm
9. Tamika Catchings Indian Fever (retired)
10. Candace Parker Los Angeles Sparks
11. Kelsey Plum San Antonio Stars
12. Brittney Griner Phoenix Mercury


NBA Stars Show Props For WNBA Stars

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