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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jun052012

WNBA, Teams, Marketers On The Ball To Honor 40th Anniversary Of Title IX

Special to NYSportsJournalism

June 5, 2012: The WNBA said it would join with its teams, players and marketing partners this season to celebrate the 40th anniversary of Title IX, the portion of the Education Amendments of 1972 that required gender equity for males and females in any program that received federal funding, including athletics and academics.  

Among other events, the league said it would unveil special uniforms designed by adidas to be worn by four WNBA teams during two nationally televised games June 23 on ESPN: the Chicago Sky at Minnesota Lynx and the Los Angeles Sparks at Phoenix Mercury.

 All uniforms for these games will feature “IX” in the front of the jerseys. Teams with jersey sponsors will maintain that branding, such as the Lynx and Sky with Boost Mobile. the Mercury and Lifelock and the Sparks and Farmers Insurance.

 In addition, commemorative adidas WNBA Title IX shirts will be available for purchase at WNBAStore.com.

As part of the season-long festivities, all WNBA teams will host in-arena events featuring programming, discussion panels and halftime presentations to honor the anniversary.

“As the most successful women’s sports league in the world, we truly believe the WNBA is a proof point of the impact of Title IX,” WNBA president Laurel Richie said in a statement. “The women of the WNBA – and all of the men who enjoy the game or have daughters and sisters who dream of becoming professional athletes – are beneficiaries of this legislation. We are proud to recognize this important anniversary.”

The league said that WNBA.com would feature a Title IX section, which will include daily content and editorial pieces on politicians, executives, coaches and athletes who initiated or benefited from this law.

Individual franchises will work with league and their own team marketing partners to honor the anniversary.

Among them:

• The Atlanta Dream will host a special “Women in Sports Night” at its Aug. 22 game. Several other franchises are also holding similar events. (See team Web sites for details.)

• The Chicago Sky will select nine women who have inspired change across Illinois to be part of a Title IX team. Each member will be honored at Sky home games and during a pre-game reception and on-court recognition.

• The Connecticut Sun will host a Title IX event and will feature special programming throughout the game, including video testimonials from Sun players and coaches and free giveaway items to fans attending the game.

• The Los Angeles Sparks will host a pre-game reception in honor of the Inspiring Women of the Title IX movement on June 24.

• The Phoenix Mercury are asking fans to submit stories of how Title IX benefited them, a friend or a family member.  All who submit a story will receive a free ticket and an invitation to take part in an on-court celebration at the June 23 game.  
Seattle

• The Storm will celebrate Title IX and the role that sports play in the lives of girls and women with a season-long platform, including first-person stories from players, owners, and fans about the impact sports and Title IX.  These accounts will be featured on the team Web site, in games and via broadcast.

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