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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jul232013

WNBA, Procter & Gamble Are Together Again To Engage Fans, Consumers

Special to NYSportsJournalism.com

July 23, 2013: The WNBA and Procter & Gamble have signed a deal that will bring the consumer brand giant back into the league for the first time since 2006.

The alliance will support P&G's My Black is Beautiful effort, which is aimed at African American women. Lead P&G brands will be Cover Girl, Tampax and Secret. Financial terms were not disclosed.

The P&G brands will be integrated throughout WNBA.com, courtside signage during nationally televised games, social media channels and at least six WNBA team partnerships.

For the remainder of the WNBA's 17th season, working with WNBA Cares, WNBA players, coaches and legends will appear along with the participating P&G brands and their "Imagine a Future" program at league and team events.

The alliance will also focus on P&G’s MBIB "Imagine a Future" program, which provides teen and young adult girls with tools and resources, including scholarships and access to workshops. P&G and Imagine a Future will be part of the 2013 WNBA Inspiring Women Award Luncheon scheduled for  Sept. 9 in New York.

“[This is] a ‘slam dunk’ for two like-minded organizations to partner on this type of endeavor that reaches and teaches girls and young women about the importance of self-love, self-esteem and the drive for success in life," Julie Eddleman, director-North America brand operations for P&G, said in a statement. "P&G’s 'My Black is Beautiful' campaign represents an ever-evolving community of like-minded women who proudly celebrate their blackness and embrace their beauty.”

“[This is] a ‘slam dunk’ for two like-minded organizations to partner on this type of endeavor that reaches and teaches girls and young women."

According to Laurel Richie, WNBA president, “Procter & Gamble’s powerful ‘Imagine a Future’ program is a wonderful resource for millions of young black women, many of whom are loyal fans of our game. With this new partnership, we look forward to bringing this initiative to our key markets during what is shaping up to be a very exciting and compelling season.”

League partners also include marquee partner Boost Mobile, adidas, American Express, BBVA, Anheuser-Busch (Budweiser), Coca-Cola, EA Sports, Gatorade, Nike, SAP, Spalding and State Farm.

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