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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul232013

WNBA, Procter & Gamble Are Together Again To Engage Fans, Consumers

Special to NYSportsJournalism.com

July 23, 2013: The WNBA and Procter & Gamble have signed a deal that will bring the consumer brand giant back into the league for the first time since 2006.

The alliance will support P&G's My Black is Beautiful effort, which is aimed at African American women. Lead P&G brands will be Cover Girl, Tampax and Secret. Financial terms were not disclosed.

The P&G brands will be integrated throughout WNBA.com, courtside signage during nationally televised games, social media channels and at least six WNBA team partnerships.

For the remainder of the WNBA's 17th season, working with WNBA Cares, WNBA players, coaches and legends will appear along with the participating P&G brands and their "Imagine a Future" program at league and team events.

The alliance will also focus on P&G’s MBIB "Imagine a Future" program, which provides teen and young adult girls with tools and resources, including scholarships and access to workshops. P&G and Imagine a Future will be part of the 2013 WNBA Inspiring Women Award Luncheon scheduled for  Sept. 9 in New York.

“[This is] a ‘slam dunk’ for two like-minded organizations to partner on this type of endeavor that reaches and teaches girls and young women about the importance of self-love, self-esteem and the drive for success in life," Julie Eddleman, director-North America brand operations for P&G, said in a statement. "P&G’s 'My Black is Beautiful' campaign represents an ever-evolving community of like-minded women who proudly celebrate their blackness and embrace their beauty.”

“[This is] a ‘slam dunk’ for two like-minded organizations to partner on this type of endeavor that reaches and teaches girls and young women."

According to Laurel Richie, WNBA president, “Procter & Gamble’s powerful ‘Imagine a Future’ program is a wonderful resource for millions of young black women, many of whom are loyal fans of our game. With this new partnership, we look forward to bringing this initiative to our key markets during what is shaping up to be a very exciting and compelling season.”

League partners also include marquee partner Boost Mobile, adidas, American Express, BBVA, Anheuser-Busch (Budweiser), Coca-Cola, EA Sports, Gatorade, Nike, SAP, Spalding and State Farm.

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