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• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in WNBA (1)

Monday
May072018

WNBA Signs Design Firm Sylvain Lab To Reimagine Brand, Engage With Fans

By Barry Janoff

May 7, 2018: The WNBA was founded 1996, played its first season in 1997 and has been operating much longer than its critics predicted.

But the league faces challenges in fan attendance, TV ratings and marketing power.

In 2015, NBA commissioner Adam Silver, talking about the WNBA, said, "I think we might have been ahead of ourselves 20 years ago in terms of what we were doing, Interest is not where we hoped it would be.

“We thought it would have broken through by now. We thought ratings and attendance would be higher. In terms of our marketing overall, we may have lost our way at certain points."

Last month, Silver, speaking about the WNBA, held similar reservations regarding the growth and impact of the league.

“The game looks fantastic. And it’s amazing where the league now is at from over 20 years ago when it launched,” said Silver during an interview on ESPN.

“But we still have a marketing problem, and we got to figure it out. We got to figure out how we can do a better job connecting to young people and to get them to be interested.

“Women’s basketball is largely supported — just in terms of the demographics — by older men, for whatever reason, who like fundamental basketball. It’s something I’ve talked a lot to the players about,. We’re not connecting with almost the same demographic that our players are.”

Now, with its 22nd season about to begin (May 18), the WNBA has taken a major step to reinvigorate its overall image and impact, signing a deal with innovation and brand design consultancy Sylvain Lab to “work closely with the league to develop a long-term growth strategy and identify new marketing opportunities.”

According to the WNBA, the partnership with New York-based Sylvain Labs “entails a complete review of every aspect of the league to learn more about its fans and how best to engage them.”

In particular, the WNBA, echoing Silver's comments about demographics, wants to focus on engaging with a "young female audience."

Sylvain Labs’ resumé includes working with such companies as Google, Nike, Pepsico and Samsung to “reimagine their brands and products and generate revenue.

“Our research makes clear that fans are interested in establishing a deeper connection with our players and teams and experiencing the game in every way imaginable,” Lisa Borders, WNBA president, said in a statement.

“We are delighted to work with Sylvain Labs to help us meet these objectives and continue the WNBA’s growth for our 22nd season and beyond, with an increased emphasis on engaging a young female audience through rich storytelling.”

The WNBA is not lacking for star power, led by the likes of Maya Moore, Sue Bird, Diana Taurus, Candace Parker, Skylar Diggins-Smith, Brittney Griner, Breanna Stewart, Nneka Ogwumike And Elena Delle Donne.

According to the WNBA, the league last season had its highest total attendance (1,574,078) and highest average attendance (7,716) since 2011. saw merchandise sales at WNBAStore.com rise 18% versus 2016 and had a 15% increase in social media reach.

in addition, during its inaugural season on Twitter, the WNBA averaged 613,000 unique viewers per game.

Nike is now in its first season as WNBA official on-court apparel provider (taking over from adidas, as it did this past season in the NBA). The company signed an eight-year deal in 2015, valued at $1 billion by industry analysts, which took effect this season.

“We are delighted to work with Sylvain Labs to help us meet these objectives and continue the WNBA’s growth for our 22nd season and beyond."

The jerseys feature the Nike Swoosh, Verizon’s logo as a league-wide sponsor and each team’s jersey-front sponsor.

Among the 2018 team sponsors (to date) are Chicago Sky-University of Chicago Medicine, Connecticut Sun- Mohegan Sun Casino (franchise owner), Dallas Wings-American Fidelity, Indiana Fever-Finish Line, Los Angeles Sparks-EquiTrust, Minnesota Lynx-Mayo Clinic, New York Liberty-DraftKings, Phoenix Mercury-Talking Stick Resort and Casino and Seattle Storm-Swedish Medical Center.

According to Alain Sylvain, Sylvain Labs CEO, “Working with the WNBA is an ideal assignment at an ideal time: The game is at its best, the players have a new, profound cultural relevance and the leadership is inspired and empowered.

“We look forward to driving further engagement with new and existing fans and finding new, innovative ways to grow the WNBA.”

Nike Begins WNBA Alliance

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