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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
May072018

WNBA Signs Design Firm Sylvain Lab To Reimagine Brand, Engage With Fans

By Barry Janoff

May 7, 2018: The WNBA was founded 1996, played its first season in 1997 and has been operating much longer than its critics predicted.

But the league faces challenges in fan attendance, TV ratings and marketing power.

In 2015, NBA commissioner Adam Silver, talking about the WNBA, said, "I think we might have been ahead of ourselves 20 years ago in terms of what we were doing, Interest is not where we hoped it would be.

“We thought it would have broken through by now. We thought ratings and attendance would be higher. In terms of our marketing overall, we may have lost our way at certain points."

Last month, Silver, speaking about the WNBA, held similar reservations regarding the growth and impact of the league.

“The game looks fantastic. And it’s amazing where the league now is at from over 20 years ago when it launched,” said Silver during an interview on ESPN.

“But we still have a marketing problem, and we got to figure it out. We got to figure out how we can do a better job connecting to young people and to get them to be interested.

“Women’s basketball is largely supported — just in terms of the demographics — by older men, for whatever reason, who like fundamental basketball. It’s something I’ve talked a lot to the players about,. We’re not connecting with almost the same demographic that our players are.”

Now, with its 22nd season about to begin (May 18), the WNBA has taken a major step to reinvigorate its overall image and impact, signing a deal with innovation and brand design consultancy Sylvain Lab to “work closely with the league to develop a long-term growth strategy and identify new marketing opportunities.”

According to the WNBA, the partnership with New York-based Sylvain Labs “entails a complete review of every aspect of the league to learn more about its fans and how best to engage them.”

In particular, the WNBA, echoing Silver's comments about demographics, wants to focus on engaging with a "young female audience."

Sylvain Labs’ resumé includes working with such companies as Google, Nike, Pepsico and Samsung to “reimagine their brands and products and generate revenue.

“Our research makes clear that fans are interested in establishing a deeper connection with our players and teams and experiencing the game in every way imaginable,” Lisa Borders, WNBA president, said in a statement.

“We are delighted to work with Sylvain Labs to help us meet these objectives and continue the WNBA’s growth for our 22nd season and beyond, with an increased emphasis on engaging a young female audience through rich storytelling.”

The WNBA is not lacking for star power, led by the likes of Maya Moore, Sue Bird, Diana Taurus, Candace Parker, Skylar Diggins-Smith, Brittney Griner, Breanna Stewart, Nneka Ogwumike And Elena Delle Donne.

According to the WNBA, the league last season had its highest total attendance (1,574,078) and highest average attendance (7,716) since 2011. saw merchandise sales at WNBAStore.com rise 18% versus 2016 and had a 15% increase in social media reach.

in addition, during its inaugural season on Twitter, the WNBA averaged 613,000 unique viewers per game.

Nike is now in its first season as WNBA official on-court apparel provider (taking over from adidas, as it did this past season in the NBA). The company signed an eight-year deal in 2015, valued at $1 billion by industry analysts, which took effect this season.

“We are delighted to work with Sylvain Labs to help us meet these objectives and continue the WNBA’s growth for our 22nd season and beyond."

The jerseys feature the Nike Swoosh, Verizon’s logo as a league-wide sponsor and each team’s jersey-front sponsor.

Among the 2018 team sponsors (to date) are Chicago Sky-University of Chicago Medicine, Connecticut Sun- Mohegan Sun Casino (franchise owner), Dallas Wings-American Fidelity, Indiana Fever-Finish Line, Los Angeles Sparks-EquiTrust, Minnesota Lynx-Mayo Clinic, New York Liberty-DraftKings, Phoenix Mercury-Talking Stick Resort and Casino and Seattle Storm-Swedish Medical Center.

According to Alain Sylvain, Sylvain Labs CEO, “Working with the WNBA is an ideal assignment at an ideal time: The game is at its best, the players have a new, profound cultural relevance and the leadership is inspired and empowered.

“We look forward to driving further engagement with new and existing fans and finding new, innovative ways to grow the WNBA.”

Nike Begins WNBA Alliance

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