Top
NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar092011

WNBA Plans Plethora Of Team, Marketing Activations To Celebrate 15th Anniversary

By Barry Janoff, Executive Editor

March 9, 2011: Back in the day, skeptics were vocal in decrying the future of the WNBA.

In 2011, to celebrate what is being called "a significant milestone for the WNBA," the league will fete its 15th campaign with season-long celebrations involving past and current players, coaches and executives and activation from its array of marketing partners.

A multi-media marketing campaign featuring current and former players and coaches will run nationally under the theme, "WNBA 1997-2011. Expect Great."

“This is a significant milestone for the WNBA,” NBA commissioner David Stern said in a statement.  “The league continues to be the destination for the greatest women basketball players in the world. The WNBA has also developed into an icon and a vehicle for social change, providing extraordinary role models for young women and individuals of all ages.”

The WNBA said it would celebrate its 15th season, which tips off on June 3, by selecting the top 15 players and greatest moments in league history. ESPN2 will feature the 15th anniversary of the league’s inaugural contest and WNBA teams will host specially themed events and fan promotions.

Among other activations, the WNBA will select and honor the league’s most influential players since its inception in 1997. According to the WNBA, the top 15 players in league history will be named "based on their overall contribution to the league. Consideration will be given to such factors as on-court performance and ability, leadership, sportsmanship and community service as well as to contributions to team success and the overall growth of women’s basketball." 

A panel comprised of media members and basketball experts has compiled a list of 30 past and current WNBA players that will be unveiled this spring. From that list, the top 15 players will be selected, and that group will be announced during the week of the 2011 WNBA All-Star Game.

The 2011 All-Star Game is scheduled for July 23 in San Antonio.

The WNBA is currently seeking to replace Donna Orender, who resigned at the end of the 2010 season after five seasons as league president.

Teams are also running individual promotions to select the greatest players in each respective franchise's history. The New York Liberty, for example, is asking fans to vote for the top six players in team history. Each player will then be honored with a Liberty ticket feature their image.

The Los Angeles Sparks are among the teams that will unveil 15th anniversary logos, with Sparks jersey sponsor Farmers Insurance part of the activation.

"With the WNBA celebrating its historic 15th season this summer, we are pleased that an outstanding brand in Farmers Insurance will continue its alignment with one of our most accomplished franchises in the Los Angeles Sparks,” Christopher Granger, NBA evp-team marketing and business operations, said in a statement. “This partnership has been a tremendous success since 2009, broadening both organizations' reach to WNBA fans and to the community as a whole.”

The WNBA’s 15 greatest moments will also be determined during the 2011 campaign and unveiled during the second half of the season and the playoffs.

WNBA teams will celebrate the league’s historic milestone by hosting specially themed games, fan promotions, interactive events and presentations to long-time season ticket holders throughout the season. In addition, ESPN2 will nationally televise the 15th anniversary of the league’s inaugural game on June 21, when the Sparks, led by Candace Parker, host Cappie Pondexter and the Liberty at Staples Center.

That match-up comes 15 years to the date of the first game in WNBA history when those same teams squared off in The Forum in Inglewood, Calif. Led by then head coach Nancy Darsch, the Liberty defeated the Sparks, 67-57, before a crowd of 14,284. Penny Toler, who as a member of the Sparks scored the first basket in league history, went on to become the team’s general manager and joined with head coach Michael Cooper to lead the team to a pair of WNBA championships in 2001 and 2002.

“This is a significant milestone for the WNBA. The league continues to be the destination for the greatest women basketball players in the world."

Tina Thompson of the Sparks is the lone remaining player from the WNBA’s first season. The league began with eight teams and now operates with 12. Nine teams along the way have folded or relocated: Charlotte Sting, Cleveland Rockers, Detroit Shock (now in Tulsa), Houston Comets, Miami Sol, Orlando Miracle (now the Connecticut Sun), Portland Fire, Sacramento Monarchs and Utah Starzz (now in San Antonio).

Back to WNBA

Back to Home Page