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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jun022010

Is WNBA Taking A Gamble With New York Liberty, Foxwoods Casino Deal?

Rendition of New York Liberty jersey with Foxwoods logo.June 2, 2010: The New York Liberty have become the fourth WNBA team to sign a jersery-front deal, aligning with Foxwoods Resort Casino that will also include marketing and community efforts. Of greater historic importance, the union marks the first time a casino has placed its name on a U.S. pro sports jersey.

Financial terms of the multi-year deal were not disclosed. The Mashantucket Pequot Tribal Nation owns and operates Foxwoods Resort Casino,

The WNBA already has entered into the once forbidden territory of gambling via its Connecticut Sun, which is owned by Mohegan Sun resort and casino and plays its home games at Mohegan Sun Arena., which also will host the WNBA All-Star Game July 10. In 2007, the NBA played its All-Star Game in Las Vegas.

The other WNBA teams with jersey-front sponsors are the Los Angeles Sparks (Farmers Insurance), Phoenix Mercury (Lifelock) and Seattle Storm (Microsoft's Bing).

The Liberty will debut its new uniforms when the team plays Connecticut on June 4.

The Foxwoods name and logo will appear on the front of the Liberty's home and road jerseys as well as shooting shirts for all games. Brand integration will also include extensive presence at Madison Square Garden during Liberty home games with courtside LED signage, logo presence on-court, a feature on GardenVision, Foxwoods branded on-court contests and signage on The Garden's outdoor marquees. The Liberty and Foxwoods said they also would join together to host a number of community events each season.

The Seattle Storm this season signed a deal with Bing that incudes jersey-front sponsorship."The New York Liberty has a passionate fan base in the world's largest media market, and we are thrilled by the opportunity this partnership presents to promote our brand to WNBA fans, the team's loyal followers and the New York Metropolitan area at large," Robert Victoria, CMO for Mashantucket Pequot Gaming Enterprises, said in a statement. "Foxwoods always strives to align itself with other best-in-class industry leaders, and we're confident we've done just that with this partnership of the Liberty and its home venue, the legendary Madison Square Garden."

According to Scott O'Neil, president, MSG Sports, "This partnership between two premium brands and industry leaders is a perfect match, bringing together one of the world's largest resort casinos and 'The World's Most Famous Arena.' This innovative new partnership provides Foxwoods with a powerful platform that connects an entertainment destination with our incredibly loyal and passionate Liberty fans and New York."

Microsoft Signs WNBA Deal To Put Bing Logo On Seattle Storm Jerseys

Farmers Insurance Signs Jersey-Front Deal With WNBA's Los Angeles Sparks

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