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May172011

WNBA Books Deal With IHG's Hotel Indigo

May 16, 2011: Players, coaches and WNBA executives now have a place to officially spend the night.

The league and InterContinental Hotels Group have signed a  multi-year marketing deal that makes IHG's upscale boutique brand, Hotel Indigo, the official hotel partner of the WNBA.

This marks Hotel Indigo’s first affiliation with a professional sports league and is the first national deal signed under the watch of WNBA president Laurel Richie, who joined the league in April.

Financial terms were not revealed.

Hotel Indigo said it would showcase its portfolio of more than 30 U.S. properties via national marketing promotions that scheduled to include WNBA.com, team Web sites and social networks.

In-arena promotions and player appearances will launch the summer of 2011 during the WNBA's 15th anniversary season. In addition, Hotel Indigo will be a participating partner of the league’s sixth annual WNBA Inspiring Women Luncheon in New York in on May 24.

And, of course, as part of the partnership, WNBA teams and league personnel will stay at IHG hotels for all games.  

“This partnership gives us the unique opportunity to encourage WNBA fans that may not have stayed at Hotel Indigo before to give us a try."

“At Hotel Indigo we’re very proud to bring the local neighborhood to life within our hotels and we are committed to providing our guests a refreshingly local experience and access to some of the best in food, cultural experiences and surroundings,” Jim Abrahamson, president, The Americas, IHG, said in a statement.  “This partnership gives us the unique opportunity to encourage WNBA fans that may not have stayed at Hotel Indigo before to give us a try. We know that once they stay with us, they'll love us.”

According to Mark Tatum, NBA evp-global marketing partnerships,  "The WNBA is thrilled to partner with IHG, a successful brand that is committed to investing in women's sports by reaching our valuable basketball fans through this partnership. As the WNBA enters its historic 15th season, we look forward to developing innovative marketing programs that will further engage both their customers and our loyal fans.”

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