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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
May172011

WNBA Books Deal With IHG's Hotel Indigo

May 16, 2011: Players, coaches and WNBA executives now have a place to officially spend the night.

The league and InterContinental Hotels Group have signed a  multi-year marketing deal that makes IHG's upscale boutique brand, Hotel Indigo, the official hotel partner of the WNBA.

This marks Hotel Indigo’s first affiliation with a professional sports league and is the first national deal signed under the watch of WNBA president Laurel Richie, who joined the league in April.

Financial terms were not revealed.

Hotel Indigo said it would showcase its portfolio of more than 30 U.S. properties via national marketing promotions that scheduled to include WNBA.com, team Web sites and social networks.

In-arena promotions and player appearances will launch the summer of 2011 during the WNBA's 15th anniversary season. In addition, Hotel Indigo will be a participating partner of the league’s sixth annual WNBA Inspiring Women Luncheon in New York in on May 24.

And, of course, as part of the partnership, WNBA teams and league personnel will stay at IHG hotels for all games.  

“This partnership gives us the unique opportunity to encourage WNBA fans that may not have stayed at Hotel Indigo before to give us a try."

“At Hotel Indigo we’re very proud to bring the local neighborhood to life within our hotels and we are committed to providing our guests a refreshingly local experience and access to some of the best in food, cultural experiences and surroundings,” Jim Abrahamson, president, The Americas, IHG, said in a statement.  “This partnership gives us the unique opportunity to encourage WNBA fans that may not have stayed at Hotel Indigo before to give us a try. We know that once they stay with us, they'll love us.”

According to Mark Tatum, NBA evp-global marketing partnerships,  "The WNBA is thrilled to partner with IHG, a successful brand that is committed to investing in women's sports by reaching our valuable basketball fans through this partnership. As the WNBA enters its historic 15th season, we look forward to developing innovative marketing programs that will further engage both their customers and our loyal fans.”

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