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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr212010

Microsoft Signs Deal With WNBA Putting Bing Logo On Team Jersey

Logo motive (left to right): Storm player Ashley Robinson; Danielle Tiedt, general manager of marketing for Bing at Microsoft; Storm player Swin Cash; Storm CEO Karen Bryant. (Photo: Seattle Storm)April 21, 2010: In what could be the most impactful marketing deal in recent U.S. sports history, the WNBA has signed a multi-year pact with Microsoft that includes putting the Bing search engine logo on the jersey front of the Seattle Storm. Financial terms were not disclosed.

Although LifeLock with the Phoenix Mercury and Farmers Insurance with the Los Angeles Sparks already have logos on WNBA team jersey fronts, the deal with the Seattle-based company that had $58 billion in revenue in 2009 will by far have more repercussions on the future of the WNBA and future alliances in other pro sports. Concurrently, Microsoft will use the alliance to continue its efforts to cut into search engine territory controlled by rival Google.

"It was critically important that we not only secure a marquee partner but secure a marquee partner that aligned with both our values and our business objectives. Bing absolutely fits those criteria," Storm CEO Karen Bryant said on StormBasketball.com. "It's a real indicator of the health of the business, a real reflection of Microsoft's commitment to our community and the beginning of what I know will be a long and very productive partnership. To have a company the caliber of Bing make a strategic decision to invest in a local, independently owned WNBA franchise is a significant milestone."

More such WNBA jersey deals are expected although it was not indicated by the WNBA if that would happen by the time the 2010 WNBA season begins in May. As with the other WNBA deals, the logo of team uniform supplier adidas and the team's own logo will remain on the jersey front, although much smaller than the Bing logo.

The NFL and NBA have been allowing teams to sell space on practice jerseys but not actual game jerseys.  Bing also has a deal with the NFL's Seattle Seahawks for logo placement on the team's practice jersey. About two-thirds of Major League Soccer teams have company logos on their jersey front, and Nascar long has allowed drivers and their teams to sell space on race togs to numerous sponsors. However, the deal with Microsoft could push the NBA closer to becoming the first of the big four sports (NFL, MLB, NBA, NHL) into selling off the prominent front of jersey space on game uniforms.

The deal also helps to build the foundation for the future of the WNBA and also secures the WNBA's territory in Seattle. The NBA no longer has a franchise in the city following the relocation of the SuperSonics to Oklahoma City after the 2008 season.

In addition to jersey placement, Bing will become the official "decision engine" of the Storm and be "deeply integrated into Storm marketing and promotional materials," per the team. Bing will also become the presenting sponsor of the Jr. Storm youth basketball initiative. Bing and the Storm said they would unveil a "variety of innovative marketing promotions" in the coming weeks.

According to Microsoft, the Storm audience reaches a "highly valued demographic with fans who demonstrate an affinity for using products from sponsoring companies and considering sponsoring companies as leaders in their industry." Microsoft said the Storm partnership would reach audience segments "who already demonstrate favorability for Bing. For example, mothers comprise nearly 20% of Bing users and the youth audience has grown 25% since the Bing launch [on June 3, 2009]."

“The Seattle Storm is a major sports franchise in a major market, and we are thrilled to join with them and invest in our hometown,” Danielle Tiedt, general manager of marketing for Bing at Microsoft, said in a statement. “Bing shares in the passion and dedication that the Storm organization has for the Seattle community and this partnership helps Bing reach the Storm’s dedicated fan base in a unique way.”

The Storm rank among the top WNBA teams in terms of attendance and fan base.

“We are proud to welcome Bing and Microsoft as the third major marquee partner to the Women’s National Basketball Association,” Donna Orender, WNBA president, said in a statement. “Adding these prominent brands is an indication of the league’s continued growth on the global sports landscape. Bing also shares our focus toward improving and inspiring communities.”

WNBA Jersey Deal With LifeLock Follows Route Taken By MLS, Nascar

L.A. Sparks Become Second WNBA Team With Jersey Sponsor Deal

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