Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

MLB OPENING DAYS SCHEDULE

Sunday April 2
• NY Yankees @ Tampa Bay Rays 1 PM ET ESPN
• SF Giants @ Arizona Diamondbacks 4 PM ET ESPN 2
• Chicago Cubs @ St. Louis Cardinals 8:35 PM  ET ESPN

Monday April 3
• Miami Marlins @ Washington National
• Atlanta Braves @ NY Mets 1 PM ET ESPN
• Pittsburgh Pirates @ Boston Red Sox
• Colorado Rockies @ Milwaukee Brewers
• Toronto Blue Jays @ Baltimore Orioles
• Detroit Tigers @ Chicago White Sox
• KC Royals @ Minnesota Twins
• Philadelphia Phillies @ Cincinnati Reds
• San Diego Padres @ LA Dodgers 4 PM ET ESPN
• Cleveland Indians @ Texas Rangers
• Seattle Mariners @ Houston Astros
• LA Angels @ Oakland Athletics 10 PM ET ESPN 2

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Golf Channel: The Masters 'Jack' (March Mads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep222015

WNBA Campaign Challenge To Critics: 'Watch Me' Do What You Think We Can't

By Barry Janoff

September 22, 2015: The WNBA will support its post-season run to the 2015 title with a multi-platform campaign, "Watch Me," which addresses critics of the league by showing players on and off the court balancing their careers while raising families and accomplishing things that some people say they can't.

The anthem spot breaks tonight on ESPN and ESPN 2 during coverage of Game 3 of the Eastern and Western semi-finals between the Washington Mystics at the New York Liberty and the Los Angeles Sparks versus the Minnesota Lynx, respectively.

Support includes Internet, in-arena and social media, complete with a Twitter hash tag, #WatchMe.

The effort comes as the WNBA, nearing its milestone 20th season, continues to face obstacles in building a fan base, seeking stronger TV numbers and expanding its roster of marketing partners.

The extended 60-second spot and shorter 30- and 15-second versions "showcase the passion, determination and competitive spirit of playoff teams, while highlighting our players’ incredible talent, remarkable personal stories and leadership on and off the court."

Among those featured: WNBA MVP Elena Delle Donne (who scored 40 points last night for the Chicago Sky, but was eliminated from the playoffs by the Indiana Fever), WNBA Defensive Player of the Year Brittney Griner (Phoenix Mercury), Candace Parker (Los Angeles), Maya Moore (Minnesota), Swin Cash and Tina Charles (New York) and former WNBA veteran star Becky Hammon, now an assistant coach with the NBA's San Antonio Spurs.

"I know what you're thinking. You think I can't," a voiceover says as shots of WNBA players are interspersed. "You think I can't go as hard as you . . .  Cross you up and go coast-to-coast. You think I can't train like a beast. Give it everything I have. And still be flawless.

"You think I can't open doors," the narrative continues as images of famliy life come into play. "Be legendary. Box her out. Get her to school on time. Show her I care. 'D' you up. Be who I want. Love who I want. Inspire her. And him. Take a charge. Sink a 'J.' Make them dance. You think I can't do this . . . and that. All while chasing my dream. Watch me." (See the full spot here.)

The campaign and playoffs come on the heels of empowering yet challenging comments from both WNBA president Laurel Richie and NBA commissioner Adam Silver regarding the WNBA's current and future status.

"The WNBA is the intersection of gender, race and sexual orientation," Richie said during "The State of Women's Sports" panel at last week's at a Game Changers sports marketing conference in New York under the auspices of Sports Business/Global/Journal.

"We at the W are focused on building a genuine and sustained fan base," said Richie. "That’s where our sustainable growth comes from. All good things happen when we achieve that . . . When that is in place, your games look better on TV. Your sponsors like that — a lot — and you can generate more interest and involvement from those who might not yet be fans."

While supporting the attributes of the WNBA, Silver said during the Game Changers conference, "(Interest is) not where we hoped it would be. We thought it would have broken through by now. We thought ratings and attendance would be higher.”

The WNBA's average attendance in 2015 was 7,318, lowest in league history. The average is down 3% from 2014 and down from an average of 10,864 in 2009.

"I feel that we have, on occasion, sold the WNBA too much as a cause. We are played by women . . . and we’re very proud of that, and we don’t walk away from that ," said Richie. "This is 144 elite athletes, the destination for the very best in the world, and we cannot lose sight of that. That’s where our sustainable growth comes from.”

The WNBA Conference Finals presented by Boost Mobile are scheduled to start Sept. 24 and the best-of-five WNBA Finals Oct. 4.

Pay On: After Two Decades, WNBA Still Seeking Strength In Numbers

Back to Home Page