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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Sep222015

WNBA Campaign Challenge To Critics: 'Watch Me' Do What You Think We Can't

By Barry Janoff

September 22, 2015: The WNBA will support its post-season run to the 2015 title with a multi-platform campaign, "Watch Me," which addresses critics of the league by showing players on and off the court balancing their careers while raising families and accomplishing things that some people say they can't.

The anthem spot breaks tonight on ESPN and ESPN 2 during coverage of Game 3 of the Eastern and Western semi-finals between the Washington Mystics at the New York Liberty and the Los Angeles Sparks versus the Minnesota Lynx, respectively.

Support includes Internet, in-arena and social media, complete with a Twitter hash tag, #WatchMe.

The effort comes as the WNBA, nearing its milestone 20th season, continues to face obstacles in building a fan base, seeking stronger TV numbers and expanding its roster of marketing partners.

The extended 60-second spot and shorter 30- and 15-second versions "showcase the passion, determination and competitive spirit of playoff teams, while highlighting our players’ incredible talent, remarkable personal stories and leadership on and off the court."

Among those featured: WNBA MVP Elena Delle Donne (who scored 40 points last night for the Chicago Sky, but was eliminated from the playoffs by the Indiana Fever), WNBA Defensive Player of the Year Brittney Griner (Phoenix Mercury), Candace Parker (Los Angeles), Maya Moore (Minnesota), Swin Cash and Tina Charles (New York) and former WNBA veteran star Becky Hammon, now an assistant coach with the NBA's San Antonio Spurs.

"I know what you're thinking. You think I can't," a voiceover says as shots of WNBA players are interspersed. "You think I can't go as hard as you . . .  Cross you up and go coast-to-coast. You think I can't train like a beast. Give it everything I have. And still be flawless.

"You think I can't open doors," the narrative continues as images of famliy life come into play. "Be legendary. Box her out. Get her to school on time. Show her I care. 'D' you up. Be who I want. Love who I want. Inspire her. And him. Take a charge. Sink a 'J.' Make them dance. You think I can't do this . . . and that. All while chasing my dream. Watch me." (See the full spot here.)

The campaign and playoffs come on the heels of empowering yet challenging comments from both WNBA president Laurel Richie and NBA commissioner Adam Silver regarding the WNBA's current and future status.

"The WNBA is the intersection of gender, race and sexual orientation," Richie said during "The State of Women's Sports" panel at last week's at a Game Changers sports marketing conference in New York under the auspices of Sports Business/Global/Journal.

"We at the W are focused on building a genuine and sustained fan base," said Richie. "That’s where our sustainable growth comes from. All good things happen when we achieve that . . . When that is in place, your games look better on TV. Your sponsors like that — a lot — and you can generate more interest and involvement from those who might not yet be fans."

While supporting the attributes of the WNBA, Silver said during the Game Changers conference, "(Interest is) not where we hoped it would be. We thought it would have broken through by now. We thought ratings and attendance would be higher.”

The WNBA's average attendance in 2015 was 7,318, lowest in league history. The average is down 3% from 2014 and down from an average of 10,864 in 2009.

"I feel that we have, on occasion, sold the WNBA too much as a cause. We are played by women . . . and we’re very proud of that, and we don’t walk away from that ," said Richie. "This is 144 elite athletes, the destination for the very best in the world, and we cannot lose sight of that. That’s where our sustainable growth comes from.”

The WNBA Conference Finals presented by Boost Mobile are scheduled to start Sept. 24 and the best-of-five WNBA Finals Oct. 4.

Pay On: After Two Decades, WNBA Still Seeking Strength In Numbers

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