Afterman, Jones, Storms Honored As The Three WISE Women Of 2010
Wednesday, March 10, 2010 at 03:16AM 
March 9, 2010: Women in Sports and Events, a leading association and resource for professional women in the business of sports and events, has unveiled the three women who will be honored as the 2010 WISE Women of the Year: Jean Afterman, vice president and assistant general manager of the 2009 World Champion New York Yankees; Roxanne Jones, vice president, ESPN Publishing; and Jennifer Storms, senior vice president, Gatorade Sports and Event Marketing,
The three women will be honored at the 16th annual WISE Women of the Year Awards Luncheon on Wednesday, June 9 at the Marriott Marquis Hotel in New York. The event will be hosted by NBC Sports reporter Andrea Joyce.
The honorees were chosen by a vote of the WISE membership nationwide. Criteria for the honorees included women who, in their careers, are visible leaders and continue to be an influential voice for women in the industry; women who have broken down barriers and helped create connections and new opportunities for other women while continuing to be a respected resource in the field; and women who exemplify professional excellence and are role models for others.
Last year's honorees were Kathy Carter, evp of Soccer United Marketing and Major League Soccer; Jamie McCourt , who was CEO of the Los Angeles Dodgers; and Jacqueline Parks, vp-advertising and marketing for MLB.
“This year’s recipients illustrate the range of accomplished women holding influential positions with high-profile organizations in the sports industry,” Sue Rodin, founder and national president of WISE, said in a statement. “They have made lasting contributions to their respective organizations and have exhibited innovation, critical thinking and leadership in the industry. They are true inspirations and exemplary role models for the women aspiring to be the sports industry leaders of tomorrow.”
Afterman is entering her ninth season (eighth as VP) with the Yankees and is only the third female to hold the position of vice president and assistant general manager in the history of Major League Baseball. Jones joined ESPN in 1997 and is one of the founding editors of ESPN The Magazine. Storms joined PepsiCo's Gatorade in 2009 after 14 years with TBS, most recently as SVP of Turner Sports Marketing and Programming.
WISE was founded in 1993 and currently has more than 1,000 members in chapters across the country including Atlanta, Boston, Chicago, Cleveland, Los Angeles, New York City-Metro, Pittsburgh, San Francisco/Bay Area, Washington D.C., and Syracuse University, WISE’s first collegiate chapter.
For information visit www.WISEworks.org.