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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Kellogg's: Chloe Kim Winter Games Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May112012

Time Warner Cable Loves L.A., Launching SportsNet, Deportes In SoCal

Special to LosAngelesSportsJournalism

May 11, 2012: Time Warner Cable Sports has unveiled plans for the launch of two regional sports networks designed to serve Southern California-area sports fans.

Time Warner Cable SportsNet and Time Warner Cable Deportes are scheduled to debut in HD on Oct. 1. Programming will feature more than 120 live sports events, anchored by being the exclusive local stations of the NBA's Los Angeles Lakers, WNBA's Los Angeles Sparks and the MLS Los Angeles Galaxy.

Time Warner Cable Sports is supporting the launch with a marketing push that offers, "Soon the buzz will turn into a roar. 10.01.12. Your teams. The L.A. sports destination."

Time Warner Cable Sports currently operates local channels in Rochester, Buffalo, Syracuse and Albany, NY; Kansas City, MO; Wisconsin and Texas.

Time Warner Cable said it reaches more than 14 million customers nationwide via five geographic areas: New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas.

Beginning with the 2012-13 NBA season, the Souther California-based networks’ exclusive game coverage will include full seasons of Lakers, Galaxy and Sparks games, as well as California Interscholastic Federation high school regular season and playoff contests.

Time Warner Cable said the networks would be available to all satellite, cable and telco distributors in the Lakers’ territory, which includes all of Southern California, Nevada and Hawaii.

In addition, Time Warner Cable Sports said it would create a "daily programming schedule to give local sports fans comprehensive in-depth coverage, fresh opinions and behind-the-scenes insight into their favorite local teams and personalities."

Time Warner Cable Deportes will be the nation’s first Spanish-language regional sports network, according to the company. Time Warner Cable Deportes will broadcast all local Lakers and Galaxy games entirely in Spanish – also called a first.

Time Warner Cable Deportes will feature separate production teams, Spanish-speaking talent, a distinct graphics package and a staff that will oversee the production of original programming including daily local sports news, a daily soccer news show and coverage of such sports as boxing and lucha libre.

“We are building Time Warner Cable SportsNet and Time Warner Cable Deportes from the ground up to be the new homes for Southern California sports fans."

“We are building Time Warner Cable SportsNet and Time Warner Cable Deportes from the ground up to be the new homes for Southern California sports fans,” David Rone, president of Time Warner Cable Sports, said in a statement. “Our networks are created around live coverage of some of the region’s signature franchises and represent a 24/7 commitment to give fans more access and insight than they have ever seen before.”

According to Mark Shuken, svp and GM for Time Warner Cable Sports Regional Networks, “Because Southern California is home to some of the most intensely loyal fans in the country, we’re developing these networks from the fans’ perspective and investing in the technology and talent needed to respect that passion. Whether in their living rooms or on the go, fans will always be able to follow their local teams with our multi-platform coverage.”

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