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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar182015

Kevin Love Doubles Up On Rebounds In Built With Chocolate Milk Campaign

By Barry Janoff

March 18, 2015: Kevin Love, in his first season with the Cleveland Cavaliers and his first season as a teammate with LeBron James, has another first:  A national multi-media campaign, Built With Chocolate Milk, from the National Fluid Milk Processor Promotion Board.

The theme of the campaign, "Reboundability," plays off the fact that Love, who spent six seasons with the Minnesota Timberwolves before joining the Cavs, is one of the best rounders in the NBA, averaging more than 730 rebounds a year over the course of his career.

The effort breaks this week via TV, print , Internet and social media.

The multi-faceted Built With Chocolate Milk program is "designed to educate athletes and exercisers about the recovery benefits of low-fat chocolate milk after strenuous exercise."

The campaign unveils the secret to Love's rebounding skills, which he says started when his mom gave him chocolate milk following his basketball games as a kid.

The 30-second TV spot, "The Art of Rebounding," shot in black-and-white, sees Love going up against a basketball-shooting robot, which tests his rebounding skills by rapidly firing numerous shots. Spoiler alert: Love wins the competition by pulling down every rebound until the robot burns out.

According to Love, "One thing I've taken seriously over the years is how important recovery is after my training and games. Thanks to my mom, chocolate milk has been my go-to recovery drink since I was eight years old and it has continued to help me come back game after game."

The 6'10" Love, who was on the gold medal winning U.S. Men's Basketball Team during the 2012 Summer Olympics in London, is the son of former NBA player Stan Love and the nephew of Mike Love and cousin of Brian Wilson, founding members of The Beach Boys.

In a spot for a different drink, "Double-Double" for ESPN's This is SportsCenter, Love's proficiency to average a double-double in points and rebounds is highlighted in a humorous way when it also is discovered that he makes the best double espressos.

Love joins a roster of chocolate milk endorsers that includes Olympic gold medal speed skater and Dancing with the Stars star Apolo Ohno, Ironman Triathlon Champions Mirinda Carfrae, Craig Alexander and Luke McKenzie.

"Kevin does what many other elite athletes have been doing for years — rebounds with chocolate milk," Miranda Abney, marketing director at the Milk Processor Education Program, which  oversees the Built With Chocolate Milk campaign, said in a statement. "Breaking records and consistently being a game changer for his team, it's no surprise Love is one of the biggest names in the sport right now.  In this campaign, exercisers everywhere can get a unique look into what he does on and off the court to get results."

In the spot, as we see  him rebounding a barrage of shots taken by his robot rival, Love offers in voiceover, "The art of rebounding is assuming that every (shot) is a miss. Rebounds for my team and rebounds for my body. That's what I'm building with chocolate milk. It has nutrients to refuel, protein to rebuild. Backed by science." (See the full spot here.)

MilkPEP, Washington, D.C., is funded by the nation's milk processors.

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