Top
NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar182015

Kevin Love Doubles Up On Rebounds In Built With Chocolate Milk Campaign

By Barry Janoff

March 18, 2015: Kevin Love, in his first season with the Cleveland Cavaliers and his first season as a teammate with LeBron James, has another first:  A national multi-media campaign, Built With Chocolate Milk, from the National Fluid Milk Processor Promotion Board.

The theme of the campaign, "Reboundability," plays off the fact that Love, who spent six seasons with the Minnesota Timberwolves before joining the Cavs, is one of the best rounders in the NBA, averaging more than 730 rebounds a year over the course of his career.

The effort breaks this week via TV, print , Internet and social media.

The multi-faceted Built With Chocolate Milk program is "designed to educate athletes and exercisers about the recovery benefits of low-fat chocolate milk after strenuous exercise."

The campaign unveils the secret to Love's rebounding skills, which he says started when his mom gave him chocolate milk following his basketball games as a kid.

The 30-second TV spot, "The Art of Rebounding," shot in black-and-white, sees Love going up against a basketball-shooting robot, which tests his rebounding skills by rapidly firing numerous shots. Spoiler alert: Love wins the competition by pulling down every rebound until the robot burns out.

According to Love, "One thing I've taken seriously over the years is how important recovery is after my training and games. Thanks to my mom, chocolate milk has been my go-to recovery drink since I was eight years old and it has continued to help me come back game after game."

The 6'10" Love, who was on the gold medal winning U.S. Men's Basketball Team during the 2012 Summer Olympics in London, is the son of former NBA player Stan Love and the nephew of Mike Love and cousin of Brian Wilson, founding members of The Beach Boys.

In a spot for a different drink, "Double-Double" for ESPN's This is SportsCenter, Love's proficiency to average a double-double in points and rebounds is highlighted in a humorous way when it also is discovered that he makes the best double espressos.

Love joins a roster of chocolate milk endorsers that includes Olympic gold medal speed skater and Dancing with the Stars star Apolo Ohno, Ironman Triathlon Champions Mirinda Carfrae, Craig Alexander and Luke McKenzie.

"Kevin does what many other elite athletes have been doing for years — rebounds with chocolate milk," Miranda Abney, marketing director at the Milk Processor Education Program, which  oversees the Built With Chocolate Milk campaign, said in a statement. "Breaking records and consistently being a game changer for his team, it's no surprise Love is one of the biggest names in the sport right now.  In this campaign, exercisers everywhere can get a unique look into what he does on and off the court to get results."

In the spot, as we see  him rebounding a barrage of shots taken by his robot rival, Love offers in voiceover, "The art of rebounding is assuming that every (shot) is a miss. Rebounds for my team and rebounds for my body. That's what I'm building with chocolate milk. It has nutrients to refuel, protein to rebuild. Backed by science." (See the full spot here.)

MilkPEP, Washington, D.C., is funded by the nation's milk processors.

Back to Home Page