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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar142011

Katy Perry, D-Howard, David Beckham Are 'All adidas' In Brand's Largest Global Push

By Barry Janoff, Executive Editor

March 14, 2011: It's March madness in Portland and around the world — not so much for the NCAA men's basketball tournament but because adidas has unveiled details of its “All adidas” global brand effort.

In what the brand is calling the "largest marketing campaign" in company history, multi-media efforts will feature spokespersons from entertainment and sports, including Katy Perry and Dwight Howard. In addition, it will for the first time encompass adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands in a single push.

Adidas spokespersons from sports and entertainment will put on their best game faces, including Perry, hip hop artist B.o.B., NBA players Derrick Rose and Howard, top-ranked tennis players Ana Ivanovic and Caroline Wozniacki, soccer stars David Beckham and Lionel Messi and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly.

The campaign, which was teased last week with several five-second TV spots, officially launches March 16 via 30- and 60-second TV spots, print, and Internet, including YouTube, Facebook, Twitter and other social networking sites. Lead agency is Montreal-based agency Sid Lee.

“Today’s consumers are not one-dimensional. They live across the cultural spectrum and that’s where adidas has its edge," Patrik Nilsson, president of adidas America, said in a statement. “The adidas brand extends beyond sports and ‘all adidas’ celebrates this breadth of passion from athletes, musicians, artists and beyond."

Spend for the global campaign was not revealed. In its Q4 October-December 2010 financial report released in early March, adidas reported that "sales and marketing expenses should decline [in 2011], in part due to the comparison with last year's outlay for the football World Cup in South Africa."

According to adidas, the heart of the "All adidas" campaign is the "celebration of the game face – the look of glory or defeat we reveal at the most pivotal moment in the game."  As such, adidas is asking consumers to submit their own "best game face" photo for a chance to be on a special TV commercial with other adidas stars during the MTV Movie Awards on June 5.  (Full details here.)

Consumers can also interact with the "All adidas" campaign through social platforms including YouTube, where adidas said it would "serve up in-depth content to consumers."

The ''All adidas" push is expected to further connect with consumers following efforts in 2010 that CEO Herbert Hainer said "beat all our initial expectations for the year . . .  All our brands scored with consumers in an improving worldwide economy," Hainer said in a statement in conjunction with the release of the company's Q4 financial statement.

"[This] allows us to create stronger, truer connections with consumers by encouraging and celebrating a mix of interests and passions central to their lives."

"The new campaign allows us to create stronger, truer connections with the consumer by encouraging and celebrating a mix of interests and passions central to their lives," said Nilsson.

The TV spots were directed by Romain Gavras and feature the song “Civilization” by French electronic band Justice. Sid Lee was named the global lead-agency for the entire adidas brand in 2010.

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