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NEWS REAL

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar142011

Katy Perry, D-Howard, David Beckham Are 'All adidas' In Brand's Largest Global Push

By Barry Janoff, Executive Editor

March 14, 2011: It's March madness in Portland and around the world — not so much for the NCAA men's basketball tournament but because adidas has unveiled details of its “All adidas” global brand effort.

In what the brand is calling the "largest marketing campaign" in company history, multi-media efforts will feature spokespersons from entertainment and sports, including Katy Perry and Dwight Howard. In addition, it will for the first time encompass adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands in a single push.

Adidas spokespersons from sports and entertainment will put on their best game faces, including Perry, hip hop artist B.o.B., NBA players Derrick Rose and Howard, top-ranked tennis players Ana Ivanovic and Caroline Wozniacki, soccer stars David Beckham and Lionel Messi and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly.

The campaign, which was teased last week with several five-second TV spots, officially launches March 16 via 30- and 60-second TV spots, print, and Internet, including YouTube, Facebook, Twitter and other social networking sites. Lead agency is Montreal-based agency Sid Lee.

“Today’s consumers are not one-dimensional. They live across the cultural spectrum and that’s where adidas has its edge," Patrik Nilsson, president of adidas America, said in a statement. “The adidas brand extends beyond sports and ‘all adidas’ celebrates this breadth of passion from athletes, musicians, artists and beyond."

Spend for the global campaign was not revealed. In its Q4 October-December 2010 financial report released in early March, adidas reported that "sales and marketing expenses should decline [in 2011], in part due to the comparison with last year's outlay for the football World Cup in South Africa."

According to adidas, the heart of the "All adidas" campaign is the "celebration of the game face – the look of glory or defeat we reveal at the most pivotal moment in the game."  As such, adidas is asking consumers to submit their own "best game face" photo for a chance to be on a special TV commercial with other adidas stars during the MTV Movie Awards on June 5.  (Full details here.)

Consumers can also interact with the "All adidas" campaign through social platforms including YouTube, where adidas said it would "serve up in-depth content to consumers."

The ''All adidas" push is expected to further connect with consumers following efforts in 2010 that CEO Herbert Hainer said "beat all our initial expectations for the year . . .  All our brands scored with consumers in an improving worldwide economy," Hainer said in a statement in conjunction with the release of the company's Q4 financial statement.

"[This] allows us to create stronger, truer connections with consumers by encouraging and celebrating a mix of interests and passions central to their lives."

"The new campaign allows us to create stronger, truer connections with the consumer by encouraging and celebrating a mix of interests and passions central to their lives," said Nilsson.

The TV spots were directed by Romain Gavras and feature the song “Civilization” by French electronic band Justice. Sid Lee was named the global lead-agency for the entire adidas brand in 2010.

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