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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Apr282015

Study: Most Loyal NBA Fans Are In Chicago, San Antonio, L.A. (But Not Lakers Fans)

By Barry Janoff

April 27, 2015: LeBron James returned to the Cleveland Cavaliers this past season and led the team to the playoffs (and, to date, a first-round sweep over the Boston Celtics) for the first time since 2009-10, when James last played for the team before leaving for the Miami Heat.

However, despite Cleveland's 53-29 record (also its best since 2009-10) and an NBA second-best 20,562 average home attendance, the Cavs did not have the most loyal fans in the NBA this past season.

That distinction went to the Chicago Bulls, which led the league in average attendance at 21,343, and made the playoffs with a 50-32 mark.

The Bulls moved up from No. 5 and replaced the defending NBA champion San Antonio Spurs as having the most dedicated fans in the league, according to the just-released "Sports Fan Loyalty" fan survey from brand engagement and customer loyalty research consultancy Brand Keys, New York.

The Bulls were followed by, in order, the Los Angeles Clippers (up from No. 4 in last year's survey), the Spurs, Heat and Dallas Mavericks (up to No. 5 from No. 6).

The Heat, although still Top Five, dropped a spot from last year, corresponding with James' departure from Miami to Cleveland. Thanks in large part to James, the Cavs moved up from tied for No. 20 with the Washington Wizards in last year's poll to Top 15.

Conversely, the Oklahoma City Thunder dropped from No. 2 last year to out of the Top Five.

According to Brand Keys, the "Sports Fan Loyalty Index" was designed to "help professional sports team management identify the key drivers of fan loyalty in their home and national markets and allows management to identify areas, particularly emotional aspects that need strategic brand coaching."

“Winning may be the only thing when it comes to a playoff championship, but when it comes to winning fan loyalty it’s not the only thing," Robert Passikoff, founder and president of Brand Keys, Inc., said in a statement.

Brand Keys also takes into account what it calls three other "emotionally based factors" when measuring fan loyalty: Authenticity, Fan Bonding and History & Tradition, with all the loyalty drivers.

For its 23rd annual "Sports Fan Loyalty Index," Brand Keys said it assessed all the teams in the league, interviewing "250 self-classified basketball fans from each of the 30 NBA teams’ immediate metropolitan catchment areas."

According to Brand Keys, overall league and team rankings — no matter which league — "correlate with viewership and merchandise sales, ticket sales and game attendance, and since rankings can be influenced depending upon how loyalty drivers are managed, it’s critical that team marketers act as strategic as the coaches."

“That's the secret of fan loyalty in basketball,” said Passikoff. “Have five great and admired players and as many fans as possible.”

In a separate earlier study, Brand Keys said the the NBA came in third in fan loyalty among the Big Four pro sports in the U.S., behind the NFL and MLB and ahead of the NHL.

Not all of the NBA's teams fared as well as the Bulls and Clippers in this year's fan survey. The Bottom Five were: the Detroit Pistons (down from No. 23 least year to No. 26), Orlando Magic (down from No. 24 to No. 27), the Milwaukee Bucks (down  from No. 27 to No. 28) the Minnesota Timberwolves and Sacramento Kings, which remained No. 29 and No. 30, respectively, in the Brand Keys survey.

The Bucks might be looking at better days ahead in Brand Keys surveys. The team went from the worst record in the NBA last season (15-67) to 41-41 and the playoffs this season. Among the factors that leap that toward the bottom of the 2015 survey: The average home attendance was14,907, fourth lowest in NBA, in 18,717 BMO Harris Bradley Center.

The Timberwolves had second-lowest average attendance (14,528), ahead of only the Philadelphia 76ers (13,940).

“It’s important to keep in mind that teams don’t leap to the top of the loyalty roster just because they win a playoff or a championship," said Passikoff. "It adds to the loyalty bond, but you need the complete package."

According to Brand Keys, fan loyalty "correlates very highly with broadcast viewership, merchandise purchase, and to a certain degree, ticket revenues." Teams can count on some “lift” to fan loyalty from making the playoffs (about a 10% lift) or a championship win (about 20%), both of which fall into the “Pure Entertainment” category loyalty driver, per Brand Keys.

How does Brand Keys break down its four key factors?

Authenticity: "How well they play as a team. Sometimes a new arena and, often, a new manager, can lift this driver. Which brands sponsor the team can matter as well." “As brand support has a lot to do with building concomitant fan loyalty and a larger viewer audience, it becomes a symbol of genuine teamwork," said Passikoff.

Fan Bonding: "Are there players who are particularly respected and admired? More is always better and it helps if that bonding extends beyond just a player’s ability to sink a three-point shot. If you have to think about whom that might be on your team, or can only come up with one, your team’s Fan Bonding is likely to be low." According to Passikoff, “We know that all these players are supposed to be the best of the best, but the roster that fans really bond with on individual teams ends up being relatively small.”

History & Tradition: "Have the game and the team become part of fans’ and community rituals, institutions, and beliefs?" “That’s one of the strongest drivers when it comes to fan loyalty in any major league sport,” said Passikoff. “For some teams it accounts for the lion’s share of loyalty they possess. Think about a team like the Utah Jazz, only a reasonable level of History & Tradition keeps them out of the Bottom Five.”

Brand Keys said that teams need to meet some minimum levels in all four factors to create reasonable levels of fan loyalty. If one of those drivers weakens, or disappears, so do high levels of loyalty. “Want proof? asked Passikoff. “Look at the New York Knicks.”

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