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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jul232009

Manning, Garnett, Pujols Star In Wheaties Fuel Launch

July 23, 2009: NFL quarterback Peyton Manning, NBA all-star Kevin Garnett, MLB all-star Albert Pujols, gold medal-winning decathlete Bryan Clay and triathlete Hunter Kemper will be part of a new campaign from General Mills to support the launch of Wheaties Fuel, which will join the 85-year-old Wheaties on shelves in January. Wheaties Fuel is being formulated to target the nutritional needs of men, "with the specific goal of fueling athletic performance."

Marketing support begins with a six-part Web series at www.Wheaties.com/evolution that features Manning, Garnett, Pujols and the others and "provides an unprecedented, insider account of the process behind the development of the new evolution of Wheaties," according to the company. Lead agency is Saatchi & Saatchi. Print and POP will follow. The new tag is, "Fuel. Win. Evolve."

The Webisodes use humor to show how the product is evolving. In one spot, Kemper and Clay are eating Wheaties while discussing their respective endeavors. "My sport is three sports, it's exciting," says Kemper. "We have ten events," replies Clay. "[The triathlon] is continuous, it's intense," says Kemper. "You do ten events in two days." "I'm pretty sure ten is more than three," offers Clay. "Well, yeah, if you are doing math," says Kemper.

The aforementioned athletes, along with a panel of consumers selected by General Mills, have been consulting with Wheaties food scientists and sports nutritionist Dr. John Ivy to create the final formula, which is scheduled to be unveiled on 09/09/09. In order to avoid a marketing catastrophe similar to when Coca-Cola replaced its iconic brand with a new formula, then had to bring back Classic Coke when consumers revolted, General Mills is stressing that "the new product will be different from Original Wheaties, but will not replace it. Together, the two products will make up the evolved and expanded Breakfast of Champions product portfolio." Back to Home Page