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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

JBL Giannis True Wireless See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Sunday
Apr022017

Big Papi Is Bored in Retirement: John Hancock Asks ‘What Should He Do Next?’

By Barry Janoff

April 1, 2017: Since retiring from baseball in 2016 after 20 MLB seasons, David "Big Papi" Ortiz has been involved in numerous endeavors: promoting cigars, beer, chips, salsa, T-shirts and The David Ortiz Children's Fund; going golfing; attending World Series games; and appearing in campaigns for JetBlue, TurboTax, ESPN, Amazon and others.

Apparently, none of these projects have peaked his interest.

Ortiz, with the assistance of John Hancock, has put out a RFP to his fans and the public-at-large: "I have too much time on my hands. What should I do next?"

The effort, "Retirement Rookie," requests suggestions. According to Ortiz, "I’ll choose some of your ideas, and we’ll make videos of (me doing) them."

The spot asks people to either post their recommendations on the YouTube site or send them to Twitter, Facebook or Instagram using the hash tag #RetirementRookie. "Then keep an eye out for which ideas Ortiz decides to take to bat."

Among the early proposals: surfing, synchronized swimming, learn to play guitar, become a vendor in Fenway Park and travel the world.

The multi-media effort supports John Hancock’s financial retirement planning services.

It also serves as a lead-up to John Hancock’s position as one of the lead sponsors for the Boston Marathon. Team Papi will be among the competitors in the event, scheduled for April 17, to benefit the David Ortiz Children’s Fund.

John Hancock is also a lead sponsor for the Children’s Fund, which helps support critical cardiac care, training programs and provide aid throughout New England and Ortiz’ native Dominican Republic.

According to Barbara Goose, CMO for Boston-based John Hancock, "At John Hancock, we’re committed to helping our clients plan for the road ahead. Whether you’re a three-time world champion or in spring training, we can help you hit a home run when it comes to your retirement goals."

"Now that he’s retired from a 20-year baseball career, he’s back to being a rookie — that is, a retirement rookie," according to John Hancock. “This spring, instead of prepping for Opening Day, Ortiz is teaming up with John Hancock to navigate one of life’s biggest questions: What should I do now that I’m retired? Because if you plan right for your retirement, you can do whatever you want."

According to the company, "Retirement security is about more than accumulating wealth, it’s about achieving the right outcomes. John Hancock understands that no two retirement journeys are exactly alike. So whether it’s your first time up at bat or you’re rounding the bases toward home, it’s never too early or too late to get started.”
 
“Now that I’m retired I’ve got some more time on my hands, and my friends at John Hancock are helping me figure out my plan for the future," said Ortiz via John Hancock. "You don’t need to be a famous baseball player to have the kind of retirement you want. If you plan right, you can do anything."

Ortiz has been the focus of several other campaigns since retiring from the Boston Red Sox as a three-time World Series champion (2004, 2007 and 2013, when he was named World Series MVP).

A TV spot from MLB Advanced Media "Sharp In Retirement," featured Ortiz and Joe Torre, former MLB player and Word Series winning manager and currently the league’s evp-baseball operations, for StatCast powered by Amazon Web Services. It showed Ortiz actually enjoying his post-baseball life by taking naps, mowing the lawn, throwing out the garbage, making pancakes in his kitchen and watching soap operas.

An ESPN This Is SportsCenter spot around the same time, "Papi’s Gonna Be Rich," found Ortiz brainstorming such products as "Papi-cycles," "Papi-corn" and "Big Papi Pizza.”

JetBlue’s "David Ortiz vs. Piñatas" envisioned him with a baseball bat going to birthday parties smashing piñatas. Turbo Tax’ "New Job" saw him giving tennis lessons but whacking away at balls as if he was trying to hit home runs.

In the John Hancock 60-second spot, we see Ortiz at home on the couch. He’s working on a puzzle. Learning to speak Japanese via a language tape. ("Hello . . . Konnichi wa.") Playing solitaire. He answers the phone: “Yes, i do have time to take a survey.”

"I’m bored," he says aloud, waking up from a nap. Text then offers, "David is asking you and John Hancock to help him figure out what’s next."

Hill Holliday is the creative agency for the Retirement Rookie campaign.

In real life, among the activities on Ortiz’ schedule since retiring have been launching Big Papi Cigars; helping to promote Big Hapi, a limited-edition beer from Sam Adams; publicizing Big Papi’s Kitchen (such products as tortilla chips, hummus and salsas in Target, Legman’s, ShopRite, Shaw’s and elsewhere); appearing in exclusive content for The Big Papi Network on Verizon’s Go90 mobile video platform; and promoting BigPapiShop.com (Big Papi-themed headwear, apparel, novelties and memorabilia).

In addition, he hosted the annual David Ortiz Celebrity Golf Classic in Al Sol Resort Punta Cana, Dominican Republic.

All of his efforts help to publicize and/or benefit the Children’s Fund.

In addition to John Hancock, David Ortiz Children’s Fund partners include MasterCard, ESPN, Coca-Cola, Dunkin’ Donuts, Red Bull, Fanatics, Majestic and Outback Steakhouse. (See the full list here).

Ortiz So Busy In Retirement He Makes Peyton Look Like A Slacker

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