Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr232013

What Drives Maria: Sharapova Adds Porsche Deal To Carry Her Bounty Of Goods

By Barry Janoff

April 22, 2013: Tennis star Maria Sharapova wears TAG Hauer watches and jewelry from Tiffany, dresses in items from Nike and Cole Haan, drinks Evian water and uses electronics and other high-tech goodies from Samsung.

Now, we also know what drives Sharapova. Or, in this case, what she drives.

Sharapova, the No. 2 ranked women's tennis player in the world (behind Serena Williams), has signed a three-year deal to become Porsche's first global brand ambassador.

The alliance was unveiled Monday (April 22) at and in conjunction with the Porsche Tennis Grand Prix in Stuttgart, Germany, which will be played this week indoors in the clay court Porsche Arena.

Financial terms were not disclosed. Sharapova is regarded as the top female athlete in the world when it comes to annual endorsement income, now taking in close to $20 million, according to industry analysts.

As winner of the 2012 Porsche Tennis Grand Prix, Sharapova not only took home prize money but also a white 911 Carrera S Cabriolet. This year's title event is scheduled for April 28.

"So excited to announce my brand ambassador role with @Porsche today," Sharapova posted to her 186,000 Twitter followers. "A special brand to be partnering with. It's not easy keeping secrets :)"

She sent a similar message to her more than 9.8 million followers on Facebook.

Marketing specifics were not detailed, but Sharapova is expected to be featured in an upcoming multi-media campaign to include TV, print, outdoor, personal appearances, Internet and social media.

"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power," Matthias Mueller, Porsche CEO, said during a press conference held in the Porsche Museum. Sharapova received the top draw and a bye for the first round. "These are precisely the qualities that are embroiled in our sports cars."

"This is a really special day for me," said Sharapova, who in addition to the aforementioned marketing partners also runs Sugarpova, a line of premium gummy candies. "I have had the privilege to be associated with some of the best brands in the world, but now to be partners with Porsche, is such an amazing honor."

Sharapova previously had a deal with Ford's Land Rover, signed in 2006, which ended a couple of years later when Ford sold the brand.

Added Porche's Mueller, "Maria is the perfect choice. Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation."

Back to Home Page