By Barry Janoff
December 24, 2015: Dan Gronkowski finally gets a celebrity life. It turns out, however, that it belongs to his brother, Rob.
Based on the premise that "every experience, every possibility and every adventure begins with a purchase that’s made using Visa," Dan dons brother Rob's New England Patriots' jersey and hits the town.
The result: Kids love him, grandmas bake goodies for him, he gets prime tables in restaurants, strangers want his autograph and deli's give him the best cuts of meat.
In other words, using Visa Checkout to purchase his brother's No. 87 jersey online turned into Dan's "best day ever."
Dan and Rob star in the 30-second spot, "The Big Gronkowski," for Visa Checkout, the latest in a series that has also featured players from the NHL ("Team Movember"), wide receiver Eric Decker ("Footballentine's Day") and a spot with Larry Fizgerald catching passes from quarterbacks Andrew Luck, Drew Brees and Colin Kaepernick ("One-Handed").
Dan had his own journey in the NFL, including stints from 2009-2011 as a tight end with the Detroit Lions, Denver Broncos, Cleveland Browns and Patriots. His time and actions were limited to 21 games and nine receptions for 69 yards.
But he has been getting national attention of late appearing alongside his younger brother for Visa and Mobile Strike, the latter in a series of spots, "At Home with the Gronkowskis," featuring the entire Gronkowsi clan battling each other in a game of one-upmanship.
The Visa Checkout spot also comes on the heels of a Visa spot with the NFL tight end in which he takes people on a "360-Degree Experience" of Gillette Stadium, home for the Patriots, and the team's training facility.
Gronkowski (Rob) also has deals that include Dunkin' Donuts, Nike, Monster energy drink, Capital One, EA Sports, JetBlue and DraftKings.
His other endeavors include the recently launched Gronk Fitness Products, part of the family-owned G&G Fitness.
Earlier this year, he published his autobiography, It's Good to Be Gronk (Simon And Shuster).
He also has his own "media outlet," housed on LeBron James Uninterrupted platform.
Gronkowski earns about $5-$6 million annual from endorsements, according to industry analysts. By comparison, Broncos quarterback Peyton Manning tops all NFL players with annual endorsements at about $12-$13 million.
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