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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec242015

If It's Rob Gronkowski's World, Do We (Including Brother Dan) Just Live In It?

By Barry Janoff

December 24, 2015: Dan Gronkowski finally gets a celebrity life. It turns out, however, that it belongs to his brother, Rob.

Based on the premise that "every experience, every possibility and every adventure begins with a purchase that’s made using Visa," Dan dons brother Rob's New England Patriots' jersey and hits the town.

The result: Kids love him, grandmas bake goodies for him, he gets prime tables in restaurants, strangers want his autograph and deli's give him the best cuts of meat.

In other words, using Visa Checkout to purchase his brother's No. 87 jersey online turned into Dan's "best day ever."

Dan and Rob star in the 30-second spot, "The Big Gronkowski," for Visa Checkout, the latest in a series that has also featured players from the NHL ("Team Movember"), wide receiver Eric Decker ("Footballentine's Day") and a spot with Larry Fizgerald catching passes from quarterbacks Andrew Luck, Drew Brees and Colin Kaepernick ("One-Handed").

Dan had his own journey in the NFL, including stints from 2009-2011 as a tight end with the Detroit Lions, Denver Broncos, Cleveland Browns and Patriots. His time and actions were limited to 21 games and nine receptions for 69 yards.

But he has been getting national attention of late appearing alongside his younger brother for Visa and Mobile Strike, the latter in a series of spots, "At Home with the Gronkowskis," featuring the entire Gronkowsi clan battling each other in a game of one-upmanship.

The Visa Checkout spot also comes on the heels of a Visa spot with the NFL tight end in which he takes people on a "360-Degree Experience" of Gillette Stadium, home for the Patriots, and the team's training facility.

Gronkowski (Rob) also has deals that include Dunkin' Donuts, Nike, Monster energy drink, Capital One, EA Sports, JetBlue and DraftKings.

His other endeavors include the recently launched Gronk Fitness Products, part of the family-owned G&G Fitness.

Earlier this year, he published his autobiography, It's Good to Be Gronk (Simon And Shuster).

He also has his own "media outlet," housed on LeBron James Uninterrupted platform.

Gronkowski earns about $5-$6 million annual from endorsements, according to industry analysts. By comparison, Broncos quarterback Peyton Manning tops all NFL players with annual endorsements at about $12-$13 million.

Marketing Maven Gronkowski Joins Ronda At Monster

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