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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Nov022012

Wal-Mart Scores Title Sponsorship Of College Basketball Carrier Classic Games

Special to NYSportsJournalism.com

November 2, 2012: Global retailer Wal-Mart has signed a multi-year deal making it title sponsor of the Carrier Classic, a college basketball event that will take place next week the flight deck of the USS Yorktown aircraft carrier docked at Patriot's Point, Charleston, SC.

For the second annual Carrier Classic, two games on Nov. 9 will feature the men's hoops teams from Ohio State and Marquette, and the women's hoops teams from Notre Dame and Ohio State.

The games will be telecast live on NBC Sports Network.

Financial terms of the deal with Wal-Mart were not disclosed. Wal-Mart replaces Quicken Loans as title sponsor. Quickens Loans remains a sponsor of the Carrier Classic.

The inaugural Carrier Classic was played last November between North Carolina and Michigan State on the flight deck of the USS Carl Vinson, docked in San Diego. President Barack Obama and First Lady Michelle Obama were among those in attendance. The women's game was added beginning this year.

As was the case last year, the 2012 Wal-Mart Carrier Classic is being played on Veterans' Day weekend and includes major support from and for veterans and the Armed Forces.

Sponsors also include American Airlines, Applebee's, Coca-Cola, Coors Light, EA Sports, JetBlue, LucasFilm, Miller High Life, PowerAde, Quicken Loans, Sears and Southwest Airlines.



Wal-Mart said that support would be anchored by a veteran's appreciation campaign to "promote awareness of the event and encourage every American to share a message of thanks to the over 25 million active duty and veterans who serve our country."

Activation includes a social media campaign on Wal-Mart's Facebook page (where visitors can send a note of appreciation to veterans via text, photos and videos; an in-store promotion in more than 3,300 Wal-Mart locations; and game-day TV ads.

Morale Entertainment Foundation, producers of the Carrier Classic, will support via social media, TV and radio promotion. Messages collected on the Carrier Classic and Wal-Mart's Facebook pages "will be a part of the game production both in-venue and during telecast on NBC Sports Network," according to Morale Entertainment.

"We can now deliver every American's message of 'Thank You' into the largest-ever veteran's appreciation campaign for all those who have served our country."

"With Wal-Mart's support we can now deliver every American's simple message of 'Thank You' into the largest-ever veteran's appreciation campaign for all those who have served our country and the over 25 million active duty and veterans," Ken Kinnear, director for Morale Entertainment Foundation, said in a statement.  "These messages from Wal-Mart customers will be an integral part of our game content and experience."

Separately, ESPN said that its College GameDay Built by The Home Depot on Nov. 10 would originate from the flight deck of the USS San Diego, currently home-ported at Naval Base San Diego. The broadcast is part of ESPN’s fourth annual America’s Heroes: A Salute to Our Veterans, which will honor veterans and troops in programming across ESPN’s U.S. media platforms.

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