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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb052010

D-Wade's 'Nightmare' Has Nike's Jordan Brand Sleeping Soundly

The opposition's worst nightmare - D-Wade soaring to the hoop in Air Jordan 2010s.February 4, 2010: Jordan Brand knows that Dwyane Wade gives opposing players nightmares, which is why the Nike division has named its latest spot, “Nightmares Never Sleep.”  The commercial, part of the umbrella "Become Legendary" campaign, anchors a marketing push for the Air Jordan 2010, which is being released to correspond with the 2010 NBA All-Star Game Feb. 14.

This is the 25th anniversary edition of Air Jordan, which were named Air Jordan I-though-X3 but switched after 23, the number Michael Jordan wore for most of his NBA career, to the year in which the shoe is released.

Wade switched from Nike division Converse, with which he had been aligned since joining the NBA in 2003, to Nike's Jordan Brand last July. This is his second spot for Jordan Brand but first solo effort. He appeared alongside other Jordan Brand team members in "Slap,"  which broke at the start of the current NBA season.

“Nightmares Never Sleep” will air on networks including ESPN, TNT and ABC, and in cinemas nationwide. Print ads will be featured in Antenna, RISE, Slam, XXL, Dime, Bounce and Sole Collector. Lead agency is Wieden + Kennedy, New York.

The integrated ad campaign will also be fully complemented with a digital presence, created by Blast Radius, for www.Jumpman23.com, as well as in-store retail marketing and consumer events throughout 2010. MSRP is $170.

Jordan and Wade show off the latest kicks.“We chose the ‘Nightmares Never Sleep’ spot to debut the Air Jordan 2010 and to show how unstoppable Dwyane Wade is as a basketball player,” Sean Tresvant, marketing director for Jordan Brand, said in a statement. “The ad also continues the Brand’s celebration of the 25th anniversary of the Air Jordan basketball shoe.”

“Nightmares Never Sleep” takes viewers "to another world view of a basketball player's 'nightmares' when dealing with the unstoppable Dwyane Wade on-court during an intense basketball game."

Wade will be the first Team Jordan athlete to debut the Air Jordan 2010 on-court during this year’s All-Star weekend. Team Jordan also includes NBA stars Carmelo Anthony, Chris Paul and Derek Jeter of the New York Yankees. Wade, Anthony, Paul and Team Jordan members Joe Johnson and Gerald Wallace all were selected to play in the 2010 NBA All-Star Game, although knee surgery has put Paul out of action until at least mid-March.

D-Wade, C-Paul, Jeter In New 'Become Legendary' Spot For Jordan Brand

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