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• Per will have to make the French Open Grand Slam field as an unseeded player. "This year again, tournament officials will establish the list and ranking of the women’s seeds based on the WTA ranking," via the French Tennis Federation. She currently is ranked No. 453 in the world by the WTA.

• Per offering his Isleworth estate (9927 Giffin Court) Orlando for $28M. Includes 31K sq ft living space, 6K sq ft indoor hoops court, 2.1K sq ft garage with dance & recording studios.

• The NBA said that 40 players are expected to attend the NBA Global Camp 2018, a pre-Draft showcase scheduled for June 2-5 at La Ghirada Sports Center in Treviso, Italy, for top Draft-eligible prospects from outside the U.S. The camp will include team interview sessions, five-on-five games, shooting drills, and strength and agility testing in front of representatives from all 30 NBA teams, all under the direction of NBA personnel.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Men's Hoops Are 'Toxic'
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan262011

Volkswagen Channeling Hollywood On Its Way To Stardom At Super Bowl XVL

By Barry Janoff, Executive Editor

A pint-sized 'Darth Vader' gets a starring role in a Volkswagen Super Bowl commercial.January 27, 2011: Volkswagen is taking a side trip, via Hollywood, California, en route to Super Bowl XLV in North Texas.

The automaker broke a spot late last year for its Jetta brand, "Backseat Dancer," that features movie legends Gene Kelly and Donald O'Connor, both deceased (1996 and 2003, respectively), sitting in the back of the vehicle and foot-stomping in time to overlayed music (which actually are digitally remixed outtakes from a TV special the pair did in 1960). Volkswagen had previously used Kelly in marketing, including a spot for its Golf GTI in 2006.

For the Super Bowl, Volkswagen is channeling another movie classic, George Lucas' franchise Star Wars, for one of the two 30-second spots it has scheduled to air on Fox on Feb. 6. In "The Force," humorously played out to Star Wars' composer John Williams' "The Imperial March," a much younger and pint-sized version of villain Darth Vader finds the 2012 Passat in his driveway. According to Volkswagen, he then "uses the Force" to his advantage, not only on the Passat but on other items in his parents' home.

The second spot, "Black Beetle," is being billed as the on-air premiere of the 21st Century Beetle marketing campaign. According to the carmaker, it will be "an homage to some of the greatest car chase scenes in the history of film and TV," even though the actual VW car itself is never shown. In the spot, a CGI black beetle is in a "lush kingdom where [it] rules, runs, navigates and out performs all the other creatures." The spot is played out to the high-energy song, "Black Betty," re-recorded here by Jon Spencer and the Blues Explosion.

This will be the second consecutive year Volkswagen has advertised during the Super Bowl after a nine-year hiatus.

Support includes media buys on Oprah and the NBA Finals. Immediately following the Super Bowl, Volkswagen said it would launch a related digital and social media campaign, including an ESPN mobile takeover, VW.com blog, Facebook activations and a YouTube homepage takeover for the recently launched walk-around Webisodes, "Inside the VW Academy." Lead agency is Deutsch LA.

"The iconic shape of the Beetle and its place in pop culture gives us creative license to take a bold and unconventional approach in this spot where viewers only see the silhouette and not the car itself," Tim Ellis, vp-marketing for Volkswagen of America, said in a statement. "Additionally, we've partnered with Lucasfilm for the all-new Passat ad, leveraging the emotional heritage of both Star Wars and Volkswagen to create a memorable moment on an unparalleled platform for two of the vehicles most important to Volkswagen's growth strategy."

Volkswagen went Hollywood with Donald O'Connor (R) and Gene Kelly for its Jetta campaign.According to Mike Sheldon, CEO for Deutsch LA, "Both spots show the creativity and innovation that people expect from an iconic brand like Volkswagen. The Super Bowl is unlike any other media platform in the world in terms of its reach and cultural influence. It is tailor-made for big announcements and is the perfect way for VW to engage the American public."

Voklswagen will be among at least ten automakers and car-related companies with spots during Super Bowl XLV, including Hyundai, Kia, Chrysler, Audi, BMW, Mercedes-Benz, Bridgestone and Cars.com. Thirty-second spots are going for between $2.7-$3 million, per industry analysts.

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