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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan262011

Volkswagen Channeling Hollywood On Its Way To Stardom At Super Bowl XVL

By Barry Janoff, Executive Editor

A pint-sized 'Darth Vader' gets a starring role in a Volkswagen Super Bowl commercial.January 27, 2011: Volkswagen is taking a side trip, via Hollywood, California, en route to Super Bowl XLV in North Texas.

The automaker broke a spot late last year for its Jetta brand, "Backseat Dancer," that features movie legends Gene Kelly and Donald O'Connor, both deceased (1996 and 2003, respectively), sitting in the back of the vehicle and foot-stomping in time to overlayed music (which actually are digitally remixed outtakes from a TV special the pair did in 1960). Volkswagen had previously used Kelly in marketing, including a spot for its Golf GTI in 2006.

For the Super Bowl, Volkswagen is channeling another movie classic, George Lucas' franchise Star Wars, for one of the two 30-second spots it has scheduled to air on Fox on Feb. 6. In "The Force," humorously played out to Star Wars' composer John Williams' "The Imperial March," a much younger and pint-sized version of villain Darth Vader finds the 2012 Passat in his driveway. According to Volkswagen, he then "uses the Force" to his advantage, not only on the Passat but on other items in his parents' home.

The second spot, "Black Beetle," is being billed as the on-air premiere of the 21st Century Beetle marketing campaign. According to the carmaker, it will be "an homage to some of the greatest car chase scenes in the history of film and TV," even though the actual VW car itself is never shown. In the spot, a CGI black beetle is in a "lush kingdom where [it] rules, runs, navigates and out performs all the other creatures." The spot is played out to the high-energy song, "Black Betty," re-recorded here by Jon Spencer and the Blues Explosion.

This will be the second consecutive year Volkswagen has advertised during the Super Bowl after a nine-year hiatus.

Support includes media buys on Oprah and the NBA Finals. Immediately following the Super Bowl, Volkswagen said it would launch a related digital and social media campaign, including an ESPN mobile takeover, VW.com blog, Facebook activations and a YouTube homepage takeover for the recently launched walk-around Webisodes, "Inside the VW Academy." Lead agency is Deutsch LA.

"The iconic shape of the Beetle and its place in pop culture gives us creative license to take a bold and unconventional approach in this spot where viewers only see the silhouette and not the car itself," Tim Ellis, vp-marketing for Volkswagen of America, said in a statement. "Additionally, we've partnered with Lucasfilm for the all-new Passat ad, leveraging the emotional heritage of both Star Wars and Volkswagen to create a memorable moment on an unparalleled platform for two of the vehicles most important to Volkswagen's growth strategy."

Volkswagen went Hollywood with Donald O'Connor (R) and Gene Kelly for its Jetta campaign.According to Mike Sheldon, CEO for Deutsch LA, "Both spots show the creativity and innovation that people expect from an iconic brand like Volkswagen. The Super Bowl is unlike any other media platform in the world in terms of its reach and cultural influence. It is tailor-made for big announcements and is the perfect way for VW to engage the American public."

Voklswagen will be among at least ten automakers and car-related companies with spots during Super Bowl XLV, including Hyundai, Kia, Chrysler, Audi, BMW, Mercedes-Benz, Bridgestone and Cars.com. Thirty-second spots are going for between $2.7-$3 million, per industry analysts.

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