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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Oct052009

Nascar's McMurray In Good Spirits With Diageo's Jeremiah Weed

Jamie McMurrayOctober 5, 2009: Jeremiah Weed Southern Style Sweet Tea has unveiled a deal to sponsor Nascar driver Jamie McMurray of Roush Fenway Racing in what the Diageo vodka brand is calling its "first major sponsorship." Financial terms were not disclosed.

Diageo sibling Crown Royal, which recently renewed a multiyear commitment to Roush Fenway Racing, had been McMurray's primary sponsor but moved to RFR's Matt Kenseth for 18 events beginning in 2010.

Weed's deal with McMurray begins at Lowe’s Motor Speedway on Oct. 17 as primary sponsor of the No. 26 Roush Fenway Ford Fusion. The Nascar Banking 500 Only From Bank of America event will be the fifth round of the 10-race Chase for the 2009 Nascar Sprint Cup. Diageo said this would be the first time a vodka brand takes on primary sponsorship for a driver since Nascar lifted in 2004 its long-standing ban on hard liquor companies sponsoring teams, enabling them to join beer and malt beverages as primary Nascar sponsors.

The deal, which will come with a strong "drink responsibly" message, comes at a time when hard liquor companies are rethinking their sports sponsorships and financial spends. Richard Childress Racing said last month that Brown-Forman would not extend its relationship with RCR beyond this season, meaning they would lose the Jack Daniels sponsorship that began in 2005. And Jim Beam, sponsor of owner-driver Robby Gordon's No. 7 Toyota, said they would part ways after the 2009 season.

“In its first ever major sponsorship, Jeremiah Weed Southern Style Sweet Tea is thrilled to utilize Nascar as a platform to extend its Southern ideals and traditions to the millions of fans who follow the sport,” Judd Zusel, director of innovation for Diageo, said in a statement. “Jeremiah Weed Sweet Tea sees a clear opportunity to elevate the brand even further by connecting with adult consumers that have an undying passion for the sport they love, and encourage them to enjoy our sweet tea vodka responsibly throughout the weekend’s race festivities.”

Sports Deals Are Losing Their Spirits

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