Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

WHAT YOU SAY!?

Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct052009

Nascar's McMurray In Good Spirits With Diageo's Jeremiah Weed

Jamie McMurrayOctober 5, 2009: Jeremiah Weed Southern Style Sweet Tea has unveiled a deal to sponsor Nascar driver Jamie McMurray of Roush Fenway Racing in what the Diageo vodka brand is calling its "first major sponsorship." Financial terms were not disclosed.

Diageo sibling Crown Royal, which recently renewed a multiyear commitment to Roush Fenway Racing, had been McMurray's primary sponsor but moved to RFR's Matt Kenseth for 18 events beginning in 2010.

Weed's deal with McMurray begins at Lowe’s Motor Speedway on Oct. 17 as primary sponsor of the No. 26 Roush Fenway Ford Fusion. The Nascar Banking 500 Only From Bank of America event will be the fifth round of the 10-race Chase for the 2009 Nascar Sprint Cup. Diageo said this would be the first time a vodka brand takes on primary sponsorship for a driver since Nascar lifted in 2004 its long-standing ban on hard liquor companies sponsoring teams, enabling them to join beer and malt beverages as primary Nascar sponsors.

The deal, which will come with a strong "drink responsibly" message, comes at a time when hard liquor companies are rethinking their sports sponsorships and financial spends. Richard Childress Racing said last month that Brown-Forman would not extend its relationship with RCR beyond this season, meaning they would lose the Jack Daniels sponsorship that began in 2005. And Jim Beam, sponsor of owner-driver Robby Gordon's No. 7 Toyota, said they would part ways after the 2009 season.

“In its first ever major sponsorship, Jeremiah Weed Southern Style Sweet Tea is thrilled to utilize Nascar as a platform to extend its Southern ideals and traditions to the millions of fans who follow the sport,” Judd Zusel, director of innovation for Diageo, said in a statement. “Jeremiah Weed Sweet Tea sees a clear opportunity to elevate the brand even further by connecting with adult consumers that have an undying passion for the sport they love, and encourage them to enjoy our sweet tea vodka responsibly throughout the weekend’s race festivities.”

Sports Deals Are Losing Their Spirits

Back to Home Page