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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Oct202010

Vizio Comes Up Smelling Like Roses In Rose Bowl Naming Rights Deal

October 20, 2010: The college football bowl game known as "The Granddaddy of Them All" is getting a new presenting sponsor as electronics company Vizio Inc., has signed a deal to attach its name to the Rose Bowl.

The deal takes effect with the 2011 Rose Bowl Game presented by Vizio this January and runs through 2014, when the Rose Bowl venue will host the Vizio BCS National Championship Game.

Financial terms of the deal were not disclosed. Vizio takes over naming rights from Citi, which had been the presenting sponsor of the Rose Bowl since 2004 and was title sponsor of the BCS National Championship Game this past January. The deal with Irvine, Calif.-based Vizio includes logo rights for marketing and Rose Bowl-related products and events.

The Rose Bowl features the champions of the Pac-10 and Big Ten. The 2011 game will also be the first broadcast on ESPN, which now has broadcast rights for the entire BCS series.

Vizio is currently the official HD sponsor of "SportsCenter" and "ESPN College Football" and will "maintain these positions throughout the term of the deal," according to the company.

The Rose Bowl stadium is located outside of Los Angeles in Pasadena. The Vizio deal comes on the heels of the Pasadena City Council approving a $152 million renovation and financing plan for the 88-year-old stadium, including 30-year lease extensions with UCLA and the Tournament of Roses. The first Bowl game was played there in 1902.

"Sports fans, particularly football fans, are a critically important audience for our brand as it continues to grow and expand."

"Sports fans, particularly football fans, are a critically important audience for our brand as it continues to grow and expand," Randy Waynick, Vizio chief sales officer, said in a statement. "Serving as presenting sponsor of the 'Granddaddy of all Bowl Games' provides a rare opportunity to reach a captive audience on New Year's Day. It also provides tremendous marketing potential leading up to the game during the critical holiday buying season.

According to Ed Erhardt, president for ESPN customer marketing and sales, "Taking an enhanced and major stake in college football will give Vizio significant new opportunities to connect with the college football fan. Together with the Tournament of Roses, we look forward to working with Vizio to maximize their new sponsorship throughout the season and especially with the Rose Bowl Game itself."

In addition to its ESPN alliance, Vizio is not a stranger to sports, having used NFL running back LaDainian Tomlinson, now with the New York Jets, as a spokesman when he was with the San Diego Chargers. The company also ran a spot during Super Bowl XLIV this past February starring Beyoncé Knowles-Carter.

This is the second college bowl game this week to acquire a new sponsor, with GoDaddy.com signing a deal to take over naming rights to the former GMAC Bowl.

Go Daddy Vows: 'College Football Will Never Be The Same'

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