Top
QUICK HITS

, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug272012

Vita Coco Now In NFL Territory With Signing Of Davis, Fitzgerald, Decker, Hester

Special to NYSportsJournalism

August 27, 2012: Vita Coco, one of the growing brands in the burgeoning fresh coconut water category, has moved into NFL territory, signing four players who will tout the product in upcoming marketing.

New to Vita Coco's endorsement roster are TE Vernon Davis of the San Francisco 49ers and wide receivers Larry Fitzgerald (Arizona Cardinals), Eric Decker (Denver Broncos) and Devin Hester (Chicago Bears).

Financial terms of the deals were not disclosed.

The four players will be featured in Vita Coco’s multi-media U.S. campaign, to include digital media, radio, outdoor and retail now through the end of the year, according to the company.

All marketing will come with the company's on-going tagline: “Hydrate naturally.”

The brand's first NFL endorsers join as Vita Coco spokespersons Joakim Noah of the NBA's Chicago Bulls, Boston Red Sox second baseman Dustin Pedroia, Texas Rangers all-star outfielder Josh Hamilton, surfing champion Kelly Slater and award-winning singer Rihanna.

Sales of coconut water products doubled in the U.S. and Europe in 2011, with the U.S. market estimated to be $110 million, according to industry Web site BeverageDaily.com.

Among others in the category are PowerCoco, whose endorsers include Carmelo Anthony of the NBA's New York Knicks; and Zico, whose Web site features 70 athlete endorsers, such as Olympic decathlete Bryan Clay, Boston Celtics all-star Kevin Garnett and surfer Bethany Hamilton.

“With all the talk about natural hydration, I had to try it for myself. Now I keep a few cases at home and in the locker room fridge."

Vita Coco, which seeks to replace sports drinks such as Gatorade in locker rooms, said that the mission of its athlete roster is to "educate consumers about the importance of natural hydration."

“I’ve started drinking all-natural Vita Coco, and I can feel the difference in my training,” Fitzgerald said in a statement. “With all the talk about natural hydration, I had to try it for myself. Now I keep a few cases at home and in the locker room fridge to stay hydrated and avoid cramps. It really works!”

Vita Coco said it is available at more than 60,000 stores across the country.

Power Player: How Athletes Are Driving Coconut Water Growth

Back to Home Page