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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep082010

Visa Asks: Why Have Just One Super Bowl When You Can Have Them All?

Cowboys Stadium is the site of Super Bowl XLV, where the winner of Visa's sweepstakes will begin their adventure.September 8, 2010: All eyes may be on the prize of Super Bowl XLV, but Visa has a bigger vision: trips to the Super Bowl for life.

The financial services company, which has been an NFL marketing partner since 1995, has unveiled details of a multi-media campaign anchored by the "Super Bowl Trip for Life Sweepstakes."  The effort, timed for the start of the 2010 NFL season kickoff weekend, also includes such key elements as  national advertising, client and merchant activation programs, new team relationships and the sixth season of Financial Football, an educational program to promote financial literacy in high schools nationwide.

The Super Bowl grand prize mirrors an effort that Visa held earlier this year when it launched a promotion offering a trips for life to the Winter Olympics.

From Sept. 9–Dec. 31, 2010, Visa card holders in the U.S. will automatically be entered for a chance to win a trip to the Super Bowl for life when they use their Visa card. The prize begins with Super Bowl XLV at Cowboys Stadium in February 2011. In addition to TV and POP, marketing support includes a dedicated Web site offering full details. Visa said that the winner would be selected in early January.

“The NFL is America’s favorite sport and the Super Bowl has become the quintessential sports experience for fans across the country,” Antonio Lucio, CMO for Visa Inc., said in a statement. “This year’s integrated marketing campaign celebrates and recognizes the passion that fans have for the NFL and the Super Bowl, while providing business building opportunities for our clients to connect with their card holders.”

Visa said it would also promote the Super Bowl Trip for Life Sweepstakes with digital ads that will appear on such Web sites such as NFL.com.

The promo campaign will be followed In October with Visa's "Fans Forever" national campaign, with TV, POP and social media extensions "celebrating the lifelong passion that NFL fans have for the sport of football and the Super Bowl." TBWA\Chiat\Day is Visa's lead agency.

"This year’s integrated Visa marketing campaign celebrates and recognizes the passion that fans have for the NFL and the Super Bowl."

In addition to being the exclusive payment services sponsor of the NFL, Visa has become the exclusive payment services sponsor of 13 NFL teams: first-year deals with the Jacksonville Jaguars, Minnesota Vikings, Indianapolis Colts and Tennessee Titans adding to Visa's roster that already includes the Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina Panthers, Cleveland Browns, Denver Broncos, New England Patriots, New Orleans Saints and San Francisco 49ers. For the second consecutive year, San Francisco-based Visa is also the sponsor of the San Francisco 49ers practice jersey.

For the seventh consecutive season, Visa will also present the "Visa Halftime Report" on Fox NFL broadcasts.

As part of NFL Kickoff 2010 in New Orleans on Sept. 9, Visa has selected 16 student-athletes from Bay High School in Bay St. Louis, Miss., who are involved in the Financial Football program to ride on a Visa-themed float that will travel through the heart of the French Quarter during the Krewe of the NFL Kickoff Parade.

Upcoming scheduled Super Bowls:
• Super Bowl XLV: Cowboys Stadium Feb. 6, 2011
Super Bowl XLVI: Lucas Oil Field, Indianapolis Feb. 5, 2012
Super Bowl XLVII: Superdome, New Orleans Feb. 2013 (date TDB)
• Super Bowl XLVIII: New Meadowlands Stadium, NY/NJ Feb. 2014 (date TBD)

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