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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jan052010

Visa Offers Olympics For Life As Part Of Vancouver Marketing Push 

January 5, 2010: Visa, which has been a worldwide Olympic Games sponsor since 1986, has launched a promotion with a golden prize: A trip to the Winter Olympic Games for life.

The "Visa Olympic Winter Games Trip for Life Sweepstakes," which runs now through Feb. 28, is part of the company’s comprehensive Olympic-themed marketing campaign for the Vancouver 2010 Olympic and Paralympic Winter Games. The global campaign also includes Olympic-themed advertising – Go World – usage promotions and host market merchant activation programs.

Visa cardholders in the U.S. will automatically be entered for a chance to win the sweepstakes when they use their Visa card. Every four years beginning with the Sochi 2014 Olympic Winter Games, one grand prize winner of the Trip for Life Sweepstakes and one guest will receive round-trip airfare and accommodations for two, round-trip event transportation, and tickets to Olympic events. The winner will be selected in March. (Official rules are available here.)

'Miracle on Ice' 1980 gold medal team from Visa TV spot supporting the 'Trip for Life' sweepstakes.In the supporting TV spot, "Trip for Life," shots of past Winter Olympic moments such as the 1980 US Hockey Team 'Miracle on Ice' are seen as a voiceover explains, "The Winter Olympic Games will always be where history happens. And you could be there for every moment. And every memory. Because right now, when you use your Visa card, you have a chance to win a trip to the Winter Olympic Games for the rest of your life." The tag offers: "Go World. More people go with Visa." Visa's lead agency is TBWA/Chiat/Day.

Visa this past October renewed its Tier One marketing deal with the International Olympic Committee through the 2020 Summer Games as the exclusive payment card and official payment network of the Olympic Games. The Winter Olympics in Vancouver run from Feb. 12-28.

“For more than two decades Visa has used its relationship with the Olympic Games to bring fans closer to the Games and the athletes competing,” Antonio Lucio, CMO of Visa Inc, said in a statement. “This promotion is a first for any Olympic partner and gives one winner the once-in-a-lifetime opportunity to experience the emotions and unforgettable moments that happen at every Olympic Winter Games.”

Visa Recharges Deal With IOC Through 2020

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