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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb012010

En Route To Vancouver, Visa's Olympic Campaign Makes A Stop In New York

February 1, 2010: With the opening ceremonies of the 2010 Winter Games less than two weeks off, Visa is ramping up activation behind its "Go World" campaign to support its position as a worldwide sponsor of the Olympics.

Visa this week will have a major presence New York and increased marketing efforts in San Francisco and Vancouver, as well as a bevy of spots breaking on YouTube before they air during the Games on NBC and its other Olympic networks. The Winter Olympics will be in Vancouver Feb. 12-28.

Anchoring Visa's presence in New York will be a month-long initiative in Grand Central Station that will feature more than 100 media elements, led by  an 8'-by-14' screen that will air two spots from the Go World campaign in 3D — “Anthem” and “Trip for Life.”  Other new spots will be shown in 2D. Special 3D glasses will be handed out this week. Other elements include column wraps, posters, wallscapes, beam panels, soffits and stair risers with Go World creative. Marketing also supports the "Visa Olympic Winter Games Trip for Life Sweepstakes," which is offering as a top prize a trip for two to every Winter Olympics beginning with Sochi in 2014 for the life of the grand prize winner. (Details here.)

Visa estimates that three million people will have access to the Grand Central Station effort during the 28-day campaign period. Among the 18 Team Visa athletes and Olympic legends being featured will be Lindsey Jacobellis, Seth Wescott, Johnny Spillane and Dan Jansen.

New elements of Go World in San Francisco are led by an out-of-home campaign with elements on 125 transit shelters and 25 newsstands. In Vancouver, Visa recently launched creative on buses, five Sky Trains and Sky Train platforms, transit shelters and at Vancouver International Airport. A Facebook element also supports the overall campaign.

The six spots launching on YouTube are “Team Visa,”  “Lindsey Jacobellis,”  “Julia Mancuso,” “Alexi Salamone,” “Bobsled”  featuring the 1988 Jamaican bobsled team and "Zhangs”  featuring Chinese figure skating pair Zhang Dan and Zhang Hao.

Visa has been an Olympic partner since 1986 and recently renewed its global alliance with the International Olympic Committee through 2020. Lead agency on Go World is TBWA\Chiat\Day, Playa del Rey, Calif.

"Bringing our Go World campaign to life in Grand Central Terminal and through social media channels are important extensions and enhancements to our overall Olympic Games marketing campaign, at a time when interest for the Games is at its highest," Antonio Lucio, CMO for Visa, said in a statement. "With the help of innovative 3D technology and popular social media sites, we're able to strengthen our connection to the Olympic Games and drive transactions during the Games with a breakthrough promotional offer – a trip to the Olympic Winter Games for life.”

Visa Recharges Deal With International Olympic Committee Through 2020

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