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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan152014

Visa Extends, Expands Official Worldwide Alliance With FIFA Through 2022

Special to NYSportsJournalism.com

January 15, 2014: Visa, which has been an official partner with FIFA since 2007 and a global partner since 2010, has extended and expanded its alliance with the world's governing soccer body through 2022.

The new deal adds on to the current alliance between Visa and FIFA, which was due to end following the World Cup this June-July in Brazil.

Financial terms of the pact were not disclosed.

Visa is the fifth of FIFA’s global marketing partners to extend their deals to include both the 2018 and 2022 FIFA World Cups. The others are adidas (which has a pact with FIFA that runs through 2030), Coca-Cola, Hyundai-Kia and Anheuser-Busch InBev.

As a top-level FIFA partner, Visa now has global marketing rights and product category exclusivity for the men's 2014 World Cup, 2018 FIFA World Cup in Russia and 2022 FIFA World Cup Qatar; the 2015 women's World Cup in Canada, the 2019 World Cup (to be determined); and more than 40 other FIFA events scheduled throughout the time period, including the FIFA U-20 World Cup.

According to Visa, the alliance with FIFA enables them to "expand its impact with financial institutions, clients, account holders and fans." Visa said it also works to strengthen FIFA host markets and other communities by "providing more access and education to electronic payments, creating more pathways for people to enter the formal financial system and improving financial literacy."

“With football’s unique power to inspire people everywhere, Visa couldn’t be more excited to extend its relationship with FIFA."

“With football’s unique power to inspire people everywhere, Visa couldn’t be more excited to extend its relationship with FIFA,” Ricardo Fort, svp-global sponsorship marketing for Visa, said in a statement. "Our association with the FIFA World Cup and the entire portfolio of FIFA events differentiates our brand and allows us to offer unique opportunities to our clients around the world.”

According to FIFA president Sepp Blatter, “We’re delighted to have reached this agreement with our valued partner, Visa. Visa’s huge global network and engaging consumer programs play a significant role in bringing the FIFA World Cup to all corners of the globe, and we’re delighted to have such a strong global brand by our side until at least 2022.”

Adidas Adds To FIFA Alliance Through 2030

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